The Money Game

I’ve learned a lot about the “entertainment” industry in the process of creating our documentary Opening Our Eyes. But I was a bit surprised to learn how one show derives its content. I won’t mention specifics, because I don’t believe that this particular way of doing business is unique to this one show.

A couple of days ago, I received an email from one of the subjects in our film asking for my counsel about a high profile program that is syndicated on various cable channels. The show essentially does short segments on organizations and/or companies that have stories of educational value.

I looked through the electronic info kit that they had sent and it sounded great, because they guaranteed placement for the 5-6 minute piece within the program, which would run on a couple of large cable networks. They also guaranteed a 1- minute spot on CNN and Fox News. Plus the production company would deliver a file ready for web so that an organization could upload it to their site and/or deliver DVD’s to potential funders or clients.

I continued to read the attached PDF’s which listed the production requirements and workflow that would take place if “they” were selected to be profiled. But what stood out and surprised me was the line that stated that a payment of almost $30,000 would be required, if they were chosen to participate. Quite honestly, I was a bit shocked. Here was a production company that was creating a syndicated program and expecting the subjects to finance it.

I’m almost certain that this company also makes a hefty sum from the cable networks who in turn get money from their advertisers. That doesn’t surprise me a bit. But I didn’t know that it had become part of the game to make revenue off the subjects of the stories!

Perhaps that might not sound all that bad because it’s just business in a free economy, but quite honestly it has really changed my thinking about networks that run stories about people, organizations or institutions that have educational value. Now when I watch a show like this, I will question the credibility of the causes and organizations that are being profiled, because I know that this “door to distribution” is only open for those who can pay. And that doesn’t necessarily mean that the stories they run are about the most deserving subjects or even the most compelling stories. It simply means that the people behind these stories had the funds to “pay to play”.

I think back on all the extraordinary people that we met last summer while making our documentary. Most of them would be hard put to find this kind of money and if they did they would probably put it right back into their causes and the people they are trying to help – not a production company that is making money off both ends. I went in the “red” doing this documentary with the hopes that it will cause a shift in the way we think and that it will move people to action to make a difference in the world. I figured that’s the least I could do – use my skills as a storyteller to create a film that would raise awareness and help all our subjects and their programs.
Would I like to make money on this film? I’d be happy if I broke even. I’d be even happier if this film was seen by hundreds of thousands of people. But I wouldn’t dream of charging my subjects money.

Ronni Kahn of Oz Harvest told me “Just go out and do something – not for the money not for the recognition but for the sake of doing”. I suppose that’s exactly what Erin and I did. And that in itself has been the biggest reward of all.

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Burning Bridges

I used to have a friend who would tell me that my life was made up of circles, each one completing the ring like segments of my life.  The truth is that’s not unique to me – that’s life in general.

It’s Photo Plus Expo week in New York City, when photographers from around the world gather at Javits to look at new gear, take part in seminars and network.  I don’t think I have missed an Expo since they began over 30 years ago. A lot has changed in the photography business over the past 30 years, but one thing is for certain and that is – it’s a very small world as far as the people who are part of this business.

Last night, I went to a couple of parties where I ran into quite a few people that I’ve met over the span of my career.  Some I had done commissioned assignments for, some I had met through seminars that I had given and some were just old friends that I hadn’t seen in a very long time.  But a couple of folks who approached me last night, and struck up a conversation, were people who had totally blown me off in years past – people who had simply ignored me.  In every instance, these had been people who had recently experienced a shift in their own lives and now had a sudden interest in me and in what I was doing – to further their own gain.

I know that I have burned a few bridges in my lifetime and I’m sure there are some I’m not even aware of. (Anyone who tells you that they haven’t burned bridge is just simply not aware.)  Some of those bridges, I have tried to rebuild and have succeeded. and some were beyond repair.  What I have learned – and wish I had learned 20 years ago – is that everything comes around in your life, no matter how much you have grown or changed – the past is always present. And it seems easier sometimes to change the past – but of course that’s not possible.

What I’m finding now is that due to profound changes in the photography business as well as the lingering lousy economy, that the same people, who had ignored me or dismissed me a few years ago, were now acting like my “best friend”.  I’m sure they didn’t remember how dismissive they had been to me – in fact I doubt that I was even on their radar at the time.  But circumstances had changed in their lives and now they were taking notice of me and even asking for my help. I suppose I could say that they had burned a bridge with me but then again in most of these situations there had never been a bridge to burn to begin with.

The point is, you never know how your past will affect your future.  You may think that you are in a position where you have no need for certain people in your life and be dismissive.  But nothing lasts forever and if there is anything that I’ve learned by getting older – it’s just that.  Our lives are made up of circles, each one connecting our past with our future.  Consider that when dealing with people who come in and out of your life – because nothing ever stays the same.  Many times you’ll find out that those people that you thought  you had no use for in your past – may be key in your future.   Hindsight is the best sight and you always get the best light from a burning bridge.

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Being Yourself

Yesterday, I gave a talk and showed a bit of my film, Opening Our Eyes,

Movie poster for Opening Our Eyes

at the PACA conference in New York City.  I had been asked by ASPP to speak about the making of the film and my plans for distribution.  To tell you the truth, even though I’m always thrilled to show and/or talk about the film, I was a bit nervous with this crowd.  PACA stands for the Picture Archive Council of America and its member include some of the biggest stock photo agencies in the world, including Getty, Corbis, Masterfile and Alamy. I was nervous because part of my message was that I no longer needed the validation or others to get my stories to market.

I thought my message would be somewhat threatening, because I was telling the audience that content creators no longer needed the traditional gatekeepers of the past, to get their stories “out there.”  That because of technology, it was possible for the individual to have a global reach and if one is willing to do the work – the prize is all theirs – meaning the monetary rewards.

I had a tough time slot to speak – right after lunch  –  I knew that I would be dimming the lights for the film and that is never a good thing to do in that time slot.  But, Tom Kennedy had given his very inspirational talk about new media and new opportunities in the  marketplace.  I had heard Tom’s talk  as part of ASMP’s SB 3 series this past year – and I knew that my presentation was a great follow up to his – and in fact it was almost like a case study example of what Tom was talking about.

My presentation went amazingly well and as I looked out into the dimly lit audience as the film was playing – I couldn’t see any closed eyes.  I felt that I made a connection, and that perhaps in some small way, I had made a difference.  Maybe, I just got people thinking about what they could do to make a difference in their own lives.  And maybe I had influence beyond that.  But, I know that I stayed true to myself.  My intent was not to come off as threatening  – but I did want to make people feel a tiny bit uncomfortable.  It’s when we get uncomfortable that we push ourselves to a better place.

My message was simple.  Someone doesn’t need to lose – in order for someone else to win.

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New Opportunities for Photography

For this post, I’m going to use a very broad definition for “photography”.  I will define photography as any image still or motion shot by any camera – still camera, video camera, hybrid or even and iPhone.

The business of photography has changed with technology. To start with it demands more than just “still captures” in terms of content. These days, our clients are asking us to create stills and motion content and sometimes even 3D.  On top of that technology has made it possible for almost anyone to take a reasonably good picture or video.

So where does that leave us as far as new opportunities in the business of photography? While some look in their rear view mirror and lament the passing of the good old days, I for one have my eye on the possibilities that are open to anyone willing to do the work.

My top 5 pick of opportunities out there:

  • Once Magazine – An online photo magazine made for the iPad. Photographs and video look great on the iPad and Once, magazine shares subscription revenue 50/50 with each issue’s contributors. You no longer need an assignment to shoot those long run stories you love and monetize them.
  • Crowdfunding – With Kickstarter, RocketHub
  • DistributionFilm DIYDistribber
  • Funding and marketing  – Sokap
  • PR and Marketing ToolsTopspin Media
  • Portal for e-commerce (also integrated websites) – Photoshelter

That’s a start.  It’s never before been more possible than it is now to create, promote, market and monetize your “photography.”  Be smart.  Be authentic. Be courteous. Have a plan and be prepared to do the work.  Anything is possible. Validation for your project is no longer necessary.

If you appreciate what I have shared – here’s one last link, a shameless plug to our funding campaign on IndieGoGo for our film, Opening Our Eyes.  If you can, please contribute. If not, please pass along the link.

Marian Kramer, one of our subjects in the film says:
 “We all just have to shine each other up.”

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It’s All Connected

Over the past couple of weeks, I’ve had numerous experiences where things I’ve done in the past have resurfaced in ways I couldn’t have imagined. Last week blues musician Willie “Big Eyes” Smith passed away. He was one of the only two Delta blues musicians still living who had been part of my first short documentary The Delta Bluesmen. That same week, I had a photograph hanging in an exhibit by the Copyright Alliance, Recording Our History: Faces Behind the Camera, in the Senate building rotunda in our nation’s capitol. It was a portrait of blues drummer Sam Carr, who I had photographed and interviewed for that same project, over ten years ago.

I knew if Sam were alive he would have been humbled and honored,

Gail Mooney with her portrait of blues drummer Sam Carr in Senate Rotunda, Washington DC ©Eugene Mopsik

as was I, to have his portrait displayed in such a historic setting. I couldn’t help but “feel” proud at that moment in time. Sure, I felt proud of myself and Sam but I also felt a sense of pride to live in a country where I could still freely walk the halls of the Senate building, past the offices of the powerful of today and the ghosts from yesterday. I didn’t expect to feel that way. I was surprised and comforted that we still have this kind of access to our representatives.

It got me thinking about the trip I took last summer with my daughter when we left the country for 99 days, shooting Opening Our Eyes. We had circled the globe and had visited countries that crossed the spectrum politically, economically and socially. Our journey truly did open our eyes and when we returned to the U.S., it was a big adjustment. What hit me most was that everyone needed to be right, especially in Washington DC. I couldn’t watch TV for months because all I saw was 500 channels of “experts” pontificating and no one was getting anywhere. Worse yet, we all suffer.  I remember a time, when I was growing up during the Kennedy era and we asked what we could do for others, instead of what we could “gain” for ourselves.

It’s a year later and I still don’t watch much TV. I’ve found myself  absorbed back into the “culture” of America. But as I walked through those venerable halls of the Senate building, I was reminded of my purpose. I’m a storyteller. I voice the stories of people like Sam Carr so that future generations will remember the way things used to be. History gives us perspective and we can learn from it – or not. Without perspective – we can’t remain free.

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A Sad Day

This is out of the norm for this site, but I post this news to remind everyone to live their life each day as if it were their last. It’s a reminder to us all,  to not put off those things you want to do or leave your words unsaid.

I write when I have something on my mind or feel that I have something to say and pass along.  Today, I write because I’m heartbroken.  I need to share some thoughts and then close out.

Willie “ Big Eyes” Smith – legendary blues musician, passed away – suddenly from a stroke.  He was one of the seven Delta blues musicians that I interviewed for one of my first short documentaries back in 2002, The Delta Blues Musicians.  They are all gone now – but one.

I’ll always remember the day I sat down to talk to Willie.  It was relaxed and we had the most wonderful conversation, sitting on the porch of an old sharecropper shack at Hopson’s Plantation in Clarksdale, MS.  I feel good that I captured his thoughts and words that day and preserved them for future generations.  I feel that my purpose in life is to do just that – to document, record and capture the peoples and cultures of our times. I feel that is what I am here to do.  When I stay on that course, I have peace inside.  When I drift from that – I don’t feel right.  I think I’ve always known that – but nowadays I try to stay focused on that path.

Willie’s passing reminds me yet again, how precious life is and to appreciate the now.  For the most part, I do live in the now.  I try to live my life as if this may be my last day on earth.  It frees me from a lot of needless fears that stops lots of people from “doing”.  It reminds me to tell my people that I love them because I may not get that chance again.

We all put things off or leave things left unsaid. Seven years ago,  mom died suddenly, without warning. It seems like yesterday because the pain is still real and there is a hole left in my heart.  I remember quite clearly the week before she died.  It was a busy week and I had planned to give my mom a call because it had been awhile.  I never did get that chance – and those words will go unsaid – forever.

We lost another blues legend earlier this year, Pinetop Perkins.  Pinetop and Willie had just won a Grammy for the album “Joined at the Hip” that they worked on together.  I had been meaning to head down to the Delta next month to the Arkansas Blues and Heritage Festival – I had missed the festival last year and I wanted to hear Pinetop and Willie play. Sadly, I won’t get that chance to see and hear them in concert again.  But I do have their records and I’ll always have their words, both on tape and tucked away in the recesses of my mind.

We’ll miss you Willie.

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Status Quo, Fear and Other Stupid Human Tricks

I went to my town meeting last night. It was a typical “town meeting” where everyone needed to be “right”, and no one was winning. A citizen came up to the mic during the public hearing session and made a statement that really resonated with me. He said “ No one ever wants to change the status quo It’s human nature not to want change. Everyone has their little power centers that they want to hold onto”.

I had a flashback that brought me back to a smoke filled room of dirty dishes with leftover remnants of brown rice and a whole lot of people having the same old discussion of how we all needed to stop “ the War” and change the world. That was almost 40 years ago but I’ll remember like it was yesterday when a “freak” came in and said “Why doesn’t somebody f……. do something? You’re all just sitting around and talking – like the status quo”

Photo Source Mr. Snodgrass

To be honest, I don’t think there is a status quo. Nothing ever stays the same. You either move forward or drop back, but there is no stepping in place. It’s not sustainable. And that’s nothing new – it’s always been true – but never more than today due to the exponential rise in technology. And it has never been more true in regards to the state of the photographic industry. I see so many photographers paralyzed by their own fears of taking a risk and thinking outside their own boxes.

Few people overcome their fear of change and rise to the occasion of “doing something” as opposed to reacting to something. Most plod along, feeling no control over their destiny – letting fate take its course. A lot of photographers are just hoping to “ride it out” until there is nothing left of their businesses.

Every once in a while, somebody makes a bold move and looks at “change” as an opportunity. History proves me right. If you look back through time, you will see a pattern. At the most pivotal times of change – the cream always rises to the top – and the sludge gets left behind – on the bottom.

As far as the photography industry – I think it’s time to decide if we are ready to “embrace” change and rise to the top or die a slow death. But we have to start seeing the opportunities that always come with change.

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The Eyes of Our Times

I was looking through my emails and social media posts and I saw something on my Facebook feed that Daymon J. Hartley posted. It was a link to a lightbox of 9/11 images on Time Magazine’s website. It was a collection of images that had run in a variety of magazines and newspapers in the days that followed that tragic event. Along with the images ran comments from the picture editors, why they had chosen that particular image.

As I looked through the images, I was overcome with emotion and moved right back to a very deep place within, remembering the pain, the fear and disbelief of what happened that day. This time I looked at the images online. Ten years ago I first saw these photographs in print publications. Regardless of how I saw these images, in print or electronically – the effect was still the same.

It reminded me of how powerful our photographs and videos are. We are the eyes of our times, the ones to document history. We not only record history in imagery, sound and motion, but we have the power to create the future. History has been rewritten by imagery. Take the Civil Rights Movement in the 1960’s in America. Photographs created awareness of what was happening in the South and put the eyes of the world upon us. That forced change.

As photojournalists and video journalists and non-professionals as well, we need to realize the power of what we do and the influence it can make. It’s a responsibility I take seriously. I feel that it’s not just my duty to document history as it unfolds, but it’s my right to do so as well. These days those rights are being questioned in some places. We need to be diligent in keeping those rights in America. Isn’t that what makes our country different?

As we race towards a destination unknown with technology quickening the pace – let’s be mindful who is controlling the portals of the future – so that future generations can learn from the past.

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Conversation with Director/Editor Erik Freeland

I was extremely fortunate that Erik Freeland of Springhouse Films was the editor on our film Opening Our Eyes.  I learned a lot from Erik through our collaboration.  I thought I would share some of Erik’s insights about the art of editing.

What makes a good editor?

Knowing a little bit about everything. Art history, popular culture, physics, linguistics, music… it gives you more points of reference for understanding and presenting the story. Attention to detail is very important because in the end, nothing goes unnoticed by the audience. I guess I’d have to say patience is tremendously important –– even though computers do amazing things, editing is at its core a tedious process.

We all seem to wear more than one hat these days – do you? If so do those skill sets complement each other and how?

I started in this business as an editor but really wanted to have more control over the material I was editing. I’ve have been fortunate to be able to also have a career as a director. Understanding those two disciplines and knowing what is possible in each allows me to visualize the editing process more during the shoot.

I know from editing projects myself, it has made me a better shooter. For still photographers who may not want to edit their own projects – what tips can you give to them about shooting video and motion?

Don’t cut too soon. Be patient and let a shot evolve.

When shooting a scene or a moment in time, think of it as different framings: the wide establishing shot, a medium shot of the main action or subject and little details that can serve as cutaways to prolong the scene or intercut the other shots while masking breaks in continuity.

Plan your movement of the camera and commit to it. When you start a pan, resist the temptation to reframe the shot mid-move. Keep it moving for long enough to make the shot usable in the edit and cut only if it really falls apart.

Keep in mind how much footage you are shooting vis a vis what you will want to end up with. You don’t want to miss anything important but a lot of redundant footage can really be a liability in your edit.

What does a well-edited film mean to you?

Many things. I think first and foremost, it’s about clear storytelling. It shouldn’t be confusing and leave the viewer behind. The editing shouldn’t stylistically overpower the story. Secondly, the rhythm of the cutting should help move the film and should be sympathetic to its tone. Third, it should move you, surprise you, change your mind, do something… I suppose I could say the same things are equally important in directing a film.

As an editor, you can have a lot of influence over the meaning and arc of a story. How much influence should an editor have? Does it depend on the director?

An editor should exercise as much as they can… without upsetting the collaborative balance. Everyone involved in the film should influence it to the best of their ability. Otherwise, their contribution to the process is short-changed. Of course, every working relationship is different and some are less collaborative.

What makes a good director?

I think some of the same qualities that make a good editor are part of a being good director. Knowing a little bit about everything as a director for instance, allows you to tell many types of stories and immerse yourself in the subject matter. Attention to detail, multi-tasking capabilities, being able to verbally communicate about visuals are of course all important skills. There is also a balance between focus and objectivity. A good director is fused with the film –– totally absorbed in every detail. At the same time, they have to be able to look at it and all decisions objectively and from a distance, almost like the eventual viewer.

What makes a good story?

Characters you care about, conflict and location, location, location…

What’s more difficult – editing a 2 minute piece for the web or a feature length film?

Hmmm, that’s a hard one. Kind of like asking which is better night or day.

Does editing have trends? Maybe you can point out a couple of examples of style over the years.

OK, first I don’t profess to be a film historian but I try to keep up on things. I tend to watch the films I like the most over and over. Technology has certainly created trends in film editing and directing. Advancements in keying technologies, motion tracking and motion capture as well as realistic CGI environments are but some of the major trends that have changed the way films look and are edited. Probably the closest things to trends specific to editing have been related to timing and pacing. The time-lapse of “Koyaanisqatsi” in the early 80’s, the repetition and multiple outcomes of “Run Lola Run” and the quick cutting shorthand jump-cuts and time-compression in Guy Ritchie’s films like “Snatch” have all had a huge influence over the editing of their time.

Authenticity

It’s a humid, Saturday morning in the dog days of summer.  There’s a dozen things I should be doing – paying the bills, doing the laundry, filling out film festival submissions and catching up on the endless little details that have consumed me with my film.

And yet, I write.  I started writing about 7 years ago when I would wake up super early in the morning with my mind spinning with ideas and not allowing me to turn over and go back to sleep.  So, I ‘d get out of bed and write about whatever was running through my mind at the time and I would put those thoughts out there in my blog. Colleen Wainwright is running a whole series of interviews with writers on her blog as part of a fund raiser and I was honored to be included.

In the beginning, I got a lot of encouragement from a friend who gave me the confidence to write more and I did. Some days the words would just pour out of me and many times, I’d see them quoted later in other people’s blogs and I couldn’t believe that I had written them – almost like an out of body experience.   Now, writing has become a habit and a way for me to organize my thoughts and turn chaos into order and thus my dreams into realities.

Many people tell me that I’m incredibly open and honest.  I’ve always found that interesting – the fact that was something to comment on – but at the same time feeling very flattered.  If someone tells me that I’m the “real deal”, that’s about as high of a compliment that one can give me.

If “authenticity” comes across in my writing or in the visuals that I create, then I think that I’m must be doing something right, because I use my words and my images to connect with people and that really only happens when I’m being true to myself.  I think people can sense that – it’s not something you can fake.  You’re either genuine – or you’re not.

To be honest, because I am “genuine” and tend to “tell it like it is” – it has been a blessing and a curse – but I can’t seem to help myself.  I’m a sucker for a good cause and I’m one to always strive for consensus as opposed to “getting my way” or motivated by a personal agenda.  When, I’m on purpose and not driven by ego – good things happen – and like-minded people are “attracted” to me like little magnets in the universe.

Now, I’ll go do the laundry.

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