Video – Page 12 – Journeys of a Hybrid

March 14, 2011

Editing Tips From Kurt Vonnegut

Recently I came across a blog article entitled “Writing Tips from Kurt Vonnegut” which was posted on Melody Godfred’s blog “Write in Color”. It was short and sweet and to the point, listing 8 great tips. Two of those tips really resonated with me because at the time I read them, I was entrenched in editing my documentary and I was struggling with a couple of story issues.

Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.
Start as close to the end as possible.

For the most part when I write I’m usually writing with someone in mind. But I realized when I was editing the 11 stories of this documentary, I was getting caught up in trying to tell too many stories for too many people with their needs in mind. And in the process, I wasn’t getting anywhere in telling the central story of the film. After reading these words of wisdom from Vonnegut, the master of storytelling, I stepped back and envisioned myself with a friend, telling the story of my film and it became clear what I needed to do.

One thing I’ve always done when editing video is to create the beginning and the end first and then fill in the middle. So when I read the tip about starting as close to the end as possible, it reinforced the idea that I needed to have a very clear idea on how I was going to end this film. I had already decided that I wanted to contrast the beginning and the ending visuals so I applied this thinking to the story itself.

I get a lot of questions from people about the mechanics of editing video – like how to do certain things in Final Cut Pro or Adobe Premiere – and I answer the best I can. But I also point out that it’s easy to get caught up in what the software can do and forget about the story that you’re trying to tell. My advice is to read as much as you can about the craft of storytelling. I learned a lot about story structure from Blake Snyder’s book Save the Cat. I learned that every good story has a few key ingredients – irony, conflict, resolution, a hero, change – all basic universal themes. Tutorials on Final Cut aren’t going to help your storytelling skills and without a good story – you might just have some “eye candy” to music.

There is just one more tip from Vonnegut that I’ll leave you with – make sure you check out the other 5 tips.

Use the time of a total stranger in such a way that he or she will not feel the time was wasted.

March 9, 2011

I Must Have Been Crazy to Think I Could Do It

….But I did. Last night I shipped 3 hard drives with almost 5 terabytes of media to my editor. After 2 very long months of extremely long days – every day – I got through the “first edit” of my documentary. It’s by no means finished, there’s a lot more editing needed to cut it down by half, there’s music to be composed and a narrative that has to be written, but I take great joy in the fact that I got through this part of the process – because it damn near killed me.

When shooting a documentary, you don’t work with a script or a storyboard – or at least I don’t. I have a pretty solid idea of the “story” when I set out to shoot, but there’s always twists and turns with every situation and every interview. But I love surprises and I make room for serendipity to happen. What results is a lot of content that needs to be crafted and arced into a story. And I’ve just finished defining that story and laying the foundation.

It hasn’t been easy. In fact there have been times when I’ve wanted to walk away from this because it was so overwhelming. Trying to tie 11 different stories into one, and looking through 150 hours of footage multiple times can be overwhelming for a team of editors, let alone one individual. I’ve also had my share of low moments these past few months with a grant application rejected and a broken promise by a friend, but somehow I got through it. I got through it because I had desire.

Having a strong desire for whatever it is one wants to achieve is essential. Many times we say we really want something, but that is far different than having a true desire to make something happen. In order to stick to something (anything) and follow through with it – no matter what – that desire must be strong and come from within. It’s something that can’t be copied, taught or faked – you either have it or you don’t. It comes when you are true to yourself.

It’s hard to stay true to yourself. Many times, well meaning friends or spouses try to distract you from your purpose. I see this happen a lot when a significant other, who may not understand that in the creative world, the line between work and pleasure is quite blurred and sometimes may feel somewhat resentful of all the time their partner spends on “work”. I’m lucky in that my husband is also my business partner and has a full understanding of those blurred lines between work and pleasure. He also knows that when I have such a strong desire to do something, that he shouldn’t get in the way of me following that desire. That is truly selfless and well meaning.

Since beginning this lofty project, I’ve gotten a lot of calls from people who are in a slump for one reason or another. They look to me for some kind of guidance. I don’t really know what to say, other than to tell them to listen to their true self – the one underneath the clutter of the ego – and to trust what it tells you. If I get one of those calls during one of those low moments in my life, I try really hard to stay positive even though I feel like a big fake, because I’ve temporarily succumbed to my own self doubts. At those times, I try to be utterly honest, relaying the bitter with the sweet and say that bad times don’t last forever. But you have to let your spirit shine.

I wrote a blog once about the human spirit. I feel that the spirit inside me is ageless. I know when people come up to me and say “you look good” – what they really see is my spirit – which never gets old because I keep it alive. When I’m true to myself, my spirit soars and I look back at my defeats and rejections with a different understanding and acceptance.

So today, with my spirit in tact and my desire ever so strong, I rejoice in the fact that I accomplished something – something that’s really meaningful. That brings a big smile to my face and great joy in my heart. What a feeling – it’s priceless.

March 2, 2011March 2, 2011

Open Yourself to Possibilities

Thank goodness February is over. It’s been a long, cold, snowy winter here in New Jersey and February felt particularly brutal. I can cope with cold weather pretty well but “cabin fever” can be deadly for me. And last month it almost killed me. I had been in isolation editing video for 14 hours a day – every day. It was almost inhuman.

This weekend I headed down to Philadelphia to present a seminar at

ASMP’s SB3. It was just what I needed. I needed to connect with people. Conferences like SB3 are meant for stimulation and learning and everyone walks away with their heads exploding with new ideas – attendee and presenter alike. But I walk away with so much more. What I get from interacting with people, learning from them, sharing with them is immeasurable.

Some things that stuck with me:

“Be awesome” Colleen Wainwright

“Hang out with people better than you” Blake Discher

And from Tom Kennedy
F.A.I.T.H

Freedom – to see – to be open to opportunities
Authenticity – be yourself
Intentionality – live intentionally – be proactive
Trust – in yourself
Hospitality – be open to the world

And I learned about a blog that truly resonates with me The Art of Non-Conformity
As all the conversations still run through my mind, I remember one in particular. I was speaking with someone who had taken his own path – traveling a lot before going to college and pursuing other passions in life before settling down on a career. He wanted to know if I would mentor him but he had so many questions, he was concerned he would infringe too much on my time. I smiled and told him that I was quite accessible and to feel free to call anytime. And that I’d let him know if he was wearing out his welcome He smiled back and said, “you have a hard time saying no don’t you?” My answer to him was “yes” and that I liked that word much more. It opens up so many more possibilities.

If you haven’t attended on of the three SB3 events – there’s still one more in Chicago April 1- 3. Check out what people are saying on Facebook. And then come and join us in Chicago and prepared for lots of “ah ha” moments. It could be life changing. You just never know.

February 21, 2011

Editing 150 Hours of Footage From a DSLR

As I roll away the miles, driving the ten hour trip to Michigan to rendezvous with my daughter Erin to film the last of our subjects for our documentary Opening Our Eyes, I realize how desperately I needed a long road trip – just cruising down the highway. I have been in utter isolation for the past month, editing over 150 hours of footage that we had shot over our ultimate road trip around the world this past summer. Little did I know that the 99-day journey would be the easy part of this project.

This past month there have been many times that I became so overwhelmed with the process of editing that I wanted to throw my hands up in surrender and just give up. But somehow I plowed through it, many days putting in 14 plus hours. I was on a mission and listening to the words of my subjects got me through it. After all these were some of the most inspirational people I had every met, so revisiting them through their interviews was a constant reminder of the goal of this film which is to create awareness and inspire and motivate others to make a difference and create change.

Ultimately, my challenge is to take ten (soon to be eleven) different stories of people across the globe who are making a positive difference in the world. After finally getting the tedious tasks finished, of transcoding files and sorting through the good from the bad clips, I arrived at a point where I needed to start telling “THE” story. Meaning I needed to determine how I could best structure the film to convey the common themes between my subjects.

In order to see the story clearly – I needed to get away from the technology. So as the miles roll by, the story becomes more vivid in my head. I see the hero(s), the themes, the commonality and the arc of the story as the stories intertwine. I won’t give away too much information other than to say that the solution is simple. They aren’t eleven different stories after all. It’s really a global story about the power of one. How one individual can create positive change and not only effect generations to come but change themselves as well. It’s a basic human story that resonates with all of us.

When I started writing this blog I was going to talk about editing tech tips. Somehow as the miles rolled by and my head became clear of the intense electronic input from the past month, I not only saw the story, but I felt it. I had gotten back on track and gotten to the heart of the story.

February 9, 2011

Grow or Die

I’m borrowing the title from Ian Summers, a creative coach and visionary. Through personal sessions with Ian as well as from his writings, I’ve learned that there is joy in any exploration, especially the exploration of the creative self. Ian expresses what he does more beautifully on his blog: Heartstorming

“ I co-create an environment where people are safe to bring what they love and what matters to come into being by being a compassionate teacher and expressive painter.”

There is so much to learn simply because it’s such an amazing age we live in. I try to take advantage of that and embrace new skills and knowledge to further my creative self. Learning and exploration is a necessary ingredient in my life. It stimulates me, it brings me wonder and joy and it empowers me. The more I learn, the more I grow, and the more the universe opens to me and sets my creative spirit free to be the one I am meant to be. Learning is happiness.

Here are some links to some wonderful sources for learning – some technical and some inspirational – but all valuable in their own way.

To start with don’t miss Selina Maitreya’s Clarion Call 2011, a free 2-day professional photography telesummit.
I’ll be on at 10AM Friday, Feb. 11th.

If you’d rather have the benefit of networking face to face with your peers then sign up for ASMP’s Strictly Business 3
Next one coming up is in Philadelphia Feb. 25-27, 2011.

Here’s a few a my favorite links to continued learning:

Video Vimeo School – Tutorials, articles
Creative Cow – Tutorials, forums, articles
2 Pop – Forum, articles
Ken Stone –Tutorials video

If you have any real or virtual places that you frequent to learn, please feel free to share.

The key of course to learning is to apply the knowledge that you’ve learned. So be ready to grow when you set out on your explorations of learning. Embrace that thought and ready your mind to be open and receptive to new ideas and ways of seeing.

February 2, 2011

Telling the Story with the DSLR

The sub-title should read…”or with any camera for that matter”. For those of you not new to this blog, you know that my mantra is “it’s not about the tool”. And my other mantra is “embrace collaboration”.

But back to the thought behind this blog entry and that is “telling the story”. I recently read a great book that a dear friend had given me about screenwriting called “Save the Cat” by Blake Snyder. Snyder’s book is geared more toward writing a fictional screenplay, as opposed to writing a narrative for a documentary, but I thought it would be helpful for me as far as learning more about the dynamics of story telling – and indeed it was.

Snyder talks about the different genres that most movies fall into. The category that my documentary came closest to if I was writing a fictional piece was what he referred to as The Golden Fleece. Blake writes:

“The name comes from the myth of Jason and the Argonauts and yet it’s always about the same thing: A hero goes “on the road” in search of one thing and winds up discovering something else – himself.”

“Like the twists of any story, the milestones of The Golden Fleece are the people and incidents that our hero or heroes encounter along the way. The theme of every Golden Fleece movie is internal growth, how the incidents affect the hero is, in fact, the plot.

“It’s not the mileage we’re racking up that makes a good Golden Fleece, it’s the way the hero changes as he goes”.

Wow, I thought as Snyder’s words resonated with me and how I “saw” the documentary that I was in the midst of editing. In my case, I had many heroes who in setting out to make a positive difference in the world had also experienced intense and rewarding personal growth. I too had changed and grown, along with my daughter who journeyed with me to tell our subjects’ stories.

As I read more of Snyder’s book, my vision of our film became much clearer in my head. This week, I had a meeting with the editor who will be collaborating with me on this film. I’m thankful that I was able to have a face to face meeting with him where we could both get a better feel for each other and more importantly – the story. We had a wonderful conversation about the story that I wanted to tell – the heroes – the conflicts – all those things that are part of a good story. I knew we were on the same page when he said: “It’s not about the trip – it’s about the journey”.

Or as Snyder writes:
“It’s not the incidents encountered. It’s what the hero(es) learn about himself from the incidents that make the story work.”

We’ll see if I can do my heroes justice in telling their stories, but I’m not alone in this task. I’ll be collaborating with an editor who not only has an understanding of “the story” but the skills and ability to make it come to life. What joy.

January 16, 2011

Collaboration in Video and….

During one portion of my career, I spent a lot of time shooting still photography assignments for magazines like the National Geographic Traveler, Smithsonian and Travel & Leisure, to name a few. I was hired to shoot the images. A writer was hired to write the story.

Every magazine and every story worked differently as far as how I would collaborate with the writer. Sometimes the writer and I would just have a conversation about focus and approach and then we’d be off on our own, each bringing our own perspective to the piece.

Sometimes, I’d be given a manuscript that had already been written and I was expected to illustrate it. This worked well when I, the writer and the magazine would agree on the focus of the “story” and match our talents to that end. But there were times when a magazine would want very literal illustrations of the words, which not only stifled the images but weakened the words. One time I was asked to photograph “the lurkage of limousines.”

And then there were times when I went to a destination with a writer to do a story on that destination and even though we were there at the same time, we came back with different stories. I got my story done on site and the writer did most of his/her work after returning from the destination.

With video collaboration is essential because there are so many facets, each calling for different skill sets. Some collaborations occur simultaneously on set and some later in post-production but all have to work well in order to get to the same end in harmony. Harmony meaning, not just being able to get along but to communicate and work well together as one, but also where each respects each other’s role in the process.

It’s very tricky to assemble the right mix of people, but here are some important things to look for when building a team or even a partnership:

Trust – You have to be able to count on someone to do their job. And likewise, you have to also commit to uphold your end of the deal. The team is only as good as the weakest link. That becomes even more critical, the smaller the team is. If you’re only working with one person and you can’t count on them – you’ll be doing the work yourself. It’s important to know that someone has your back.
Working Style – While it’s not important for all to be morning people or night people or have similar working styles in that sense, it can be extremely frustrating for all concerned if there are procrastinators on the team. That’s because timing in video production is important for workflow. If someone doesn’t deliver when they promised – it holds up the whole production. We had one situation where a motion graphics artist held the entire post-production up for months.
Expertise – Surround yourself with experts. They will make you look good. But remember, just because someone is expensive doesn’t mean they are the best for your job. There could be someone who is more right for the project who is less expensive. Keep style and vision in mind. Talk to potential crew members and get references.
Right for the job – The “best” editor in terms of the commercial world might not be the right person for your project. For me, I want to work with an editor that is also interested in the project besides the money it pays. I look for an editor who will also bring a different perspective as to how the story gets told.
Bottom line – Work with people you can count on – otherwise the job might not get done.

January 11, 2011

SB3 – Get Inspired

If you haven’t registered for the ASMP Strictly Business 3 conference yet, I would highly suggest that you do so. They will be held in three locations starting next week: January 21-23 in Los Angeles; February 25-27 in Philadelphia; and April 1-3 in Chicago.

There’s an incredible line up of speakers presenting workshops on pricing, estimating, copyright, workflow, strategic career planning, successful portfolios and branding and video production. I’ll be presenting two workshops: “Thinking in Motion” and “Shooting Video with the DSLR”.

Branding expert Colleen Wainwright will deliver her keynote “Making People Love You Madly: Selling Yourself in a Postmodern Marketplace”. Tom Kennedy, whom I’ve know since his days at the National Geographic Magazine will give a keynote “Learning New Skills for the Changing Media Landscape”.

This conference series is meant for everyone, not just photographers who are beginning their careers. In fact, I think that photographers who have been in business for many years will benefit equally, if not more than a shooter who is new to the business.

I have been in business for over 30 years and I have found that one of the most dangerous things that can happen to a creative person, is for them to become complacent, especially in a business like photography. It’s even more deadly to become complacent these days in our fast changing world of technology. We not only need to stay current with our skills, we need to keep our vision fresh.

When I got into video and motion more than a decade ago, I was looking for something to excite me. I felt that even though my business was successful and that I had accomplished many of my creative goals, the spark was getting dim inside me and at times I felt like I was reinventing the wheel. So, I set out on a learning curve and have been soaking up information ever since.

I love to learn and I have found that the more I wonder and grow, the better off I am creatively and the more successful I am in business. I’ve also found that networking and collaborating with my peers has opened my eyes to all sorts of possibilities that I never knew existed. I think that’s what makes the SB3 conference so powerful – the sharing of information with our peers. You don’t get that from online learning.

We live in a time where anything is possible. Come to SB3 in LA, Philadelphia and Chicago and be prepared to be inspired.

January 6, 2011January 6, 2011

Crowd Funding and What I’ve Learned

There’s a scene at the end of my favorite holiday movie “It’s a Wonderful Life”

250px-It's_A_Wonderful_Life — It's a Wonderful Life

where George Bailey, a character played by Jimmy Stewart is surrounded by his friends as they come to his aid and bail him out of his financial shortcomings, caused by his crazy Uncle Billy. I’ve seen this film at least a dozen times and ok – I admit it – I cry every time George Bailey’s little girl opens a book that mysteriously appears under the Christmas tree with the inscription “No man is a failure who has friends”.

I felt like George Bailey today when I saw the email from Kickstarter telling me that my daughter’s and my film project, Opening Our Eyes had been officially funded. We actually exceeded our goal of $7500 and raised just over $10,000! What a feeling – what a triumph and all possible because of our “friends”. Through crowd funding – our friends had helped us reach our goal and made our film a reality.

This would not have been possible just two years ago. But, Kickstarter and other crowd funding sites like it, provide other options for artists and entrepreneurs who are seeking funds to make their creative ideas come to life. Many times these ideas might not fit within the confines of what a traditional bank would finance, but there are some great ideas that have a chance now of becoming a reality – and we all benefit by that.

Here are some things that I have learned through the process of getting our film funded on Kickstarter.

•    You have to do the work. Once you launch your project page on Kickstarter, you need to let potential backers know about it, using social media or email blasts or word of mouth. Just like getting traffic to your website, you can’t expect people to stumble upon your project and fund it.
•    You have to make it fun. Have fun with the “rewards” that you offer your backers, and on Kickstarter every project must have rewards. People love to give, but they also love to feel like they are part of something or that they have helped to make something happen. If a backer contributed to my project at the $500 reward level, they will receive an Associate Producer credit in the film and on the project’s website, along with DVD’s of the film when it’s completed, as well as a signed print and an e-book from the project’s journey.
•    Keep your financial goal realistic. Look at other projects that are similar to yours and see what the “market will bear”. See what has been successful and ask yourself why. Remember that if you ask for too much money and don’t meet 100% of your goal by the time the funding period is over for your project, then you won’t receive anything. Only projects that are successfully funded at 100%, will receive funds.
•    Use social media and email blasts with common sense – don’t be obnoxious. If you do send emails – don’t send an email again to someone who has already backed your project. Ask people to share your project link on social media but don’t overdo it.
•    Post updates on your project to keep your backers and potential backers informed. Use visuals if you have them, both on your page site as well as in your updates. Photographs and videos really give a project presence and are a must have. You want to stand out from the crowd.
•    There is no such thing as a pledge too small. They say the average pledge on Kickstarter is around $25 and I can attest to that. Out of our 161 backers – 69 had made pledges of $25. It all adds up. And every time someone backs your project there is also the opportunity that they may share it with someone they know who may in turn make a contribution.
•    Be grateful and appreciative. I made it a point to send each and every one of my backers a personal thank you note.
•    Have faith – because anything is truly possible these days.

December 28, 2010December 28, 2010

Don’t Become a Photo”saur”

A lot of people tell me that I’m way ahead of things since I got into video/motion over ten years ago. Most still photographers weren’t even thinking about video ten years ago. Neither was I. Nor did I have a crystal ball. But I am a visual communicator and that means that I am always looking for the best way to communicate the message or tell the story. And twelve years ago, it became possible and affordable for me to deliver the message with another medium. Not instead of still photography but in addition to it.

My desire to explore video and motion at the time, wasn’t coming from a “tool” point of view. It was coming from a cultural one. When I think about it, I wasn’t fascinated by the technology – I was fascinated by what people were doing with the technology. Fast forward a decade later and I’m just wowed by where all this has gone. Our culture has changed dramatically in the last ten years because of technology. And while that is still “fascinating” and like creative adrenalin, it’s also a game changer in how it has affected the business of photography.

Don’t get me wrong and think that my message is to tell you to get into video or multimedia so as not to become a photo”saur” and become extinct. That’s not what I’m saying. What I am saying is that the cultural psyche has changed. Take notice and adapt. That doesn’t just mean, change the subject matter you shoot or how you shoot it to stay “fresh”. And it doesn’t mean to buy a video camera or a hybrid and start shooting motion. Those are probably good ideas but probably not going to be what keeps you in business.

The old days aren’t coming back. The ways of doing business have changed. Technology is democratizing when it’s placed in everyone’s hands. Understand that. Know that your clients understand that. So, think past the tool and technique and focus more on who you are and what you can bring to your customers to stay relevant. Some thoughts to ponder:

• Who are you? (why do your customers come to you and not your competition?)
• What services do you offer your client? If you don’t offer video and your client needs to look elsewhere – you’ve lost an opportunity.
• Are you still a one-man band? I don’t mean you need a large staff but have you considered setting up a virtual company when you need it with editors, sound people etc.?
• Do you continue to learn?
• Are you still using a dated business model ? Consider different licensing strategies for new media.
• Do you utilize social media?
• Are you noticing who’s “coming up” – the new talent? Do you try to see them through your customer’s eyes.
• Are you interested in other things besides photography?
• Are you willing to take risks? Creatively and otherwise.
• Ask yourself the question – how would I have approached this if I was just starting out?
• Think of solutions – then look at those decisions at a total 180.

Learn. Grow. Adapt.

Don’t become a photo”saur” and become extinct.