Video – Page 17 – Journeys of a Hybrid

May 13, 2010

Photographers/Filmmakers as Publishers/Producers

It’s been a busy year, trying to manage jobs and lots of road trips giving seminars for ASMP to photographers who may be contemplating video. I’ve enjoyed meeting my peers and sharing information through my presentations as well as on my blog, but I need to take some time to get back in the field and capture my own “moments” and “motion”. I need to spend some time “doing” right now and ultimately that will make what I have to share that more valuable and meaningful. So I will be embarking in a couple of weeks on a “passion project” that will take me around the world for 99 days.

It’s an exciting time to be working on a personal project because of various distribution possibilities and portals that are in everybody’s hands. Ten years ago when I got started in video, technology made it possible for me to create documentaries and films without the need of large crews and big budgets. And now with the web, fast download speeds, video host sites, mobile devices and itunes – I can – we all can be publishers and producers and get our content out globally. The pipelines have been democratized and it’s a very empowering position.

I’ve spent a career on the road and on assignment for various publications and corporations. I’ve been fortunate to have worked for magazines like National Geographic Traveler, Smithsonian and Travel & Leisure shooting stories on destinations and people all over the world. I suppose you could say that I lived the life I dreamed of. I was shooting these assignments at a time when magazines were giving me ample time in the field to come back with a story – back when travel magazines ran stories as opposed to survey pieces or celebrity profiles. More importantly, I maintained the copyright of my images and was free to market them as I wished after a standard embargo period was over – usually around 90 days.

These days many publishers issue “work for hire” contracts, so essentially photographers are giving up their copyright. Photographers have always been strong advocates for copyright and I include myself in that position. But in our advocacy to keep strong copyright laws in place, we end up fighting for that right for large corporations and publishing empires who ultimately take away our copyright in lopsided contracts. And for the most part these contracts are not negotiable. You either agree and take the job or you don’t.

These days because of technology we can be our own publishers and deliver our stories and other content in a number of different ways. Sure it means taking the risk up front but that in itself brings its own rewards. It’s very liberating to be shooting and answering only to myself – not second-guessing someone else. I take more chances creatively because I’m not afraid to fail. And every time I’ve ever done that, I’ve grown and the rewards have been many – both creatively and financially.

I don’t know exactly how and where my Opening Our Eyes project will be distributed when I complete my journey. But these days – it could be a book, a multimedia exhibition, a feature film distributed through itunes or on a DVD through Amazon, various magazine articles or broadcast. I could package the journey and the back-story and give talks to universities. An endless sea of possibilities. What an amazing time we live in where we can all make our dreams come true.

May 11, 2010May 11, 2010

Shooting With the Canon 5D Mark II

Two weeks from today, I will depart for a 99-day journey circling the globe working on a passion project Opening Our Eyes. It will be both an adventure and a humbling experience. But right now I’m getting down to the wire and trying to tie up a million loose ends.

This past weekend, I took a break from the details to attend the wedding of my nephew – my sister’s oldest son.

I thought this would be a great opportunity to really do a test run with my new Canon 5D Mark II with the Zacuto rig Striker. I wanted to capture good audio as well so I ran the Rode mic via XLR connection to the JuicedLink DT454. To be honest, I was going to capture the audio two different ways – via the JuicedLink and also straight from the mic to the camera via mini jack, but I forgot to bring the XLR to mini jack cord so I ended up capturing all my audio via the JuicedLink. Because the 5D has had a firmware upgrade where I was able to turn off the AGC, I used the JuicedLink with the AGC disabler turned off. But until Canon issues a firmware upgrade for the 7D that allows you to turn off the AGC, you can use the JuicedLink to disable it.

Ultimately this combination was a nice way of working candidly. I had the Rode mic and JuicedLink attached to an extender on the top of the camera, although I will probably attach the JuicedLink to the Zacuto rig in the future, leaving just the mic on the camera’s hot shoe. But either way, I was able to get good ambient sound and/or spontaneous sound bites from people. I had done previous testing to know that I first needed to calibrate the camera audio by going into manual settings and dialing the audio down half way. Then I dialed the volume down on the JuicedLink to whatever setting is necessary according to the meter levels. In a noisy atmosphere with loud music like a wedding reception, I had it dialed way down. You never want “hot” audio where the volume levels are spiked.

The image is simply stunning and I am really sold on the look. I shot in late afternoon sunlight as well as on a dark dance floor and the camera handled both beautifully. The Striker rig with the Zacuto Z-Finder Pro 3Xworked great for stabilization and I didn’t find the focusing to be as hard as I thought it would be. The Z-Finder Pro 3X is very sharp with built in diopters. The striker is light and with the camera strap around my neck, it was easy to be in standby mode, relieving some of the stress on my hands.

I did notice though that I tended to start shooting more with a still “moment” mentality rather than in video/motion b-roll. When I shoot video I have a mantra running through my head to “shoot and move” – meaning shoots lots of variations, from wide shots to close-ups from a variety of angles. When shooting at the reception I found myself defaulting to one spot – rather than covering the angles and focal lengths, but then again I was caught up in the “personal” moment of the event so I wasn’t thinking too much about “getting the job done”.

All in all I have to say that I really loved working with this camera and I definitely love the “feel” of the images. I can’t wait to really test it out over the next three months, and I’ll keep you posted. See a short video “snippet”.

April 25, 2010April 25, 2010

One Year and 130 Posts Later

A week or so ago, I overlooked a minor milestone. One year ago, I started Journeys of a Hybrid. I have written 131 one posts to date. That’s almost 3 a week. I told myself when I started this blog that I would embrace the idea of writing and sharing and would make it a regular habit.

Quite honestly it’s been very therapeutic for me – a way of organizing my thoughts if you will. While I’m also surprised as to which posts are widely received and which seem to barely get noticed, I’ve always written about what happens to be on my mind, rather than second guessing what I think people want to read.

I thought today – I would list my particular favorites:

Finding Your Passion

Breaking the Spirit

Convergence-Defining Yourself by Your Vision – Not Your Tool

You’re Only 25 and You’re Already Making Compromises

Standing on a 10 Foot Frozen Wave

Thanks to all of you who continue to read my random thoughts and collections of information.

April 15, 2010April 15, 2010

NAB – A Week of Gadgets, Geeks, and Great Inspiration

Today is the final day of NAB and as usual my head is exploding with ideas and information. But before everything totally leaves my head – I’ll share some cool things with everyone.

I come to NAB to learn, however this year I also needed to research and buy some things for my upcoming project Opening Our Eyes. In particular I was looking for a stabilization rig for my Canon 5D and 7D. My timing was perfect because at this year’s show just about every booth had gear for the DSLR cameras – the show was all about either the HDSLR or 3D. I settled on the Zacuto Striker because I wanted something lightweight and quick to put on a tripod. Zacuto had redesigned the plate making the weight distribution better and it felt just right for me. And that’s important – get the right rig for you – if at all possible visit a vendor where you can try these stabilization rigs out so that you buy the one that literally “fits” you and your needs.

One of the biggest buzz items was the HD Hero, a tiny wearable video camera for sports, made by GoPro and at the $200 show special – they sold out the first day. But check them out – even at the retail price of $300, they are amazing little cameras that can be used in all types of situations where you need something small.

RedRock Micro debuted their new HDSLR remote which uses sonar for auto follow focus. The booth was mobbed with attendees dying to get their hands on this accessory that is priced around $1000. Check out the review from the show floor at PhotoCineNews.

Canon unveiled their latest tapeless camera the XF305 that will give the Sony EX-3 a run for their money. Even as stunning as this camera is, Canon didn’t integrate that nice big chip/sensor that we see in their hybrid HDSLRs. But Panasonic did and they had their new prototype camera in a plexiglass box perched on a museum type pedestal. The Panasonic AG-AF100, is the first professional micro 4/3-inch video camcorder optimized for high-def recording. that did make use of that large sensor that everyone seems to be waiting for – stay tuned. Canon-are you watching and listening?

I’m maxed out right now with technology and information yet inspired and energized at the same time by the notion of possibilities. If you’re a still photographer singing the blues because of the lousy economy and the changing paradigm of print giving way to electronic delivery – I can only say one thing – convergence. Embrace that notion, get energized by the idea and open your mind to the possibilities and opportunities that are exploding in this new world of information technology.

April 14, 2010April 16, 2010

Tools of Revolutionary Change Are In Everybody’s Hands

I heard Ray Kurzweil speak yesterday at the NAB conference. His keynote address was titled: Acceleration of Technology in the 21st Century and simply put, I was knocked out by his insights and clarity on our changing world. The Wall Street Journal describes Kurzweil as the “restless genius” and Ray has been included in PBS’ list of “16 revolutionaries who made America”, along with inventors of the past two centuries.

To hear people like Ray Kurzweil speak, is exactly why I attend the NAB conference every year. Sure, it’s fun(and overwhelming) to walk the show floor and see the latest and greatest tech tools and toys, but my focus is always on listening to and soaking up whatever bits of insights I can from visionaries like Kurzweil.

In speaking about information technology and its affect on us all, Ray stated “There’s no way to establish the same business model and social contract and protect intellectual property if the public doesn’t embrace and respect it”. Just look at what happened in the early days of shifting from analog to digital, and how the recording industry reacted when it became easy to “share” music electronically. When they tried to hold onto their old business model and along with that bullied the “public” – it pretty much blew up in their face.

We all should have learned from that. But if you look back to when photography went from the analog to the digital world – many photographers made that same mistake with their clients. Ray goes on to say that “technology progresses in an exponential manner and if you measure the underlying trends in technology – it’s predictable”. “Our intuition is linear”. What that means is that this paradigm shift in information technology is only going to accelerate.

He went on to say that “once things become based on information technology, they progress exponentially”. This is happening right now in the world of healthcare and medicine. As it too becomes based more on information technology as far as research and development, it’s not hit and miss or trial and error anymore.

Information technology is democratizing our world. One could say that this is a prime reason for political systems like the old USSR to collapse. It’s hard to control a country’s people when they are open to information. ” The tools of revolutionary change are in everybody’s hands”. Kurzweil cites the example of the Chinese and Google. He says, “When you limit your own success like the Chinese with Google, ultimately you will strangle yourself”.

So what can photographers and other creative types get out of all this? We must recognize that if we base our business model on our gadgets and our tools – we will limit our own success or worse yet create our own demise because the tools of disruptive change are in everybody’s hands. But if we understand that and build a business model that is not based solely on technology but on our vision and it’s perceived as “fair” to our clients and the public – then we will thrive. We need to open our eyes and adjust as to how we distribute our intellectual content.

I’ll leave you with a simple analogy that Ray cites: In the early 1900’s if you saw yourself in the horse and buggy business, you should have been concerned. But if you saw yourself in the transportation business, then you saw opportunity as the automobile changed that paradigm. So, if you see yourself and define yourself by what camera you shoot with – you’re in big trouble as technology races forward. But if you see yourself as a visual communicator and embrace the opportunities made possible by technology – then you’ll survive and thrive.

April 9, 2010

Should I Be Thinking of Video – Or Not?

I give a seminar to still photographers for ASMP entitled “Should I Be Thinking of Video?” It’s a broad overview of the different facets of video production along with how I have positioned myself in this medium and where I think some of the opportunities are. I’m quick to point out what it’s not – it’s not going to tell you everything you need to know to make video part of your business and it’s not about how to use your DSLR. And if anyone promises that they can teach you that in two hours – they’re lying. But most importantly, I can’t possibly answer the question “should I be shooting video” for each individual in the room. And that’s because there is no ONE answer to that question – that’s up to the individuals to decide for themselves.

I think perhaps I should point out some reasons why one shouldn’t be thinking of video:

• Fear – Because you are consumed with fear of your future. It’s understandable to be afraid when the world as you know it, is changing. But if you are so focused on the thought that you have to do something because technology has changed your business to the extent that it just isn’t there anymore, instead of focusing on how you can use technology to grow your business – then you’ll paralyze your mind to new possibilities.
• The Camera – If you are getting into video because your still camera is capable of shooting video and you’re not concentrating on thinking and seeing in motion, then you’ll end up with isolated video clips that have no relation to one another and you’ll have a rude awakening in the editing room when you realize you have no clue on how you’re going to put together a cohesive story.
• Because everyone else is – With all this talk of video of late, everyone feels they need to jump on board. The truth is video may not be the answer for some photographers. And it may not be the best medium for the markets you work in.

You should be thinking of video if:
• You think that motion and sound is the best way to visually communicate your clients’ story or message.
• You recognize the power of collaboration in this medium
• You understand that there’s a learning curve and there’s no magic bullet.

I cannot tell you if video is the answer for you – that’s up to you to make that decision for yourself. I can only tell you what’s involved and guide you through the process.

When my daughter was growing up, I was always careful not to make all her decisions for her. It was a hard thing to do because many times she wanted me to and I wanted to but I didn’t. I knew if I made all her decisions for her that I wouldn’t be doing her any favors in the long run – because sooner or later she’d be out on her own without me there telling her what she should or shouldn’t do. I think it was one of the hardest things I had to do as a parent.

It’s been challenge this year scheduling time for my production business, along with traveling around giving these seminars. As much as I enjoy sharing information with others through these seminars, I know that I need to be doing what I love most and that is being a visual communicator. So, I’m taking to the road on May 25th – around the world actually, working on a personal project Opening Our Eyes. I need to get back to some real quality time of creating. And the best part – my daughter decided that she wants to join me and be part of this – and she made this decision all on her own.

April 7, 2010

The Race To The Bottom and/or Video

I’m waking up to a beautiful day in San Diego and thinking about my old California days when I lived in Santa Barbara and attended Brooks Institute. That was a long time ago but whenever I’m in southern California, my head goes back to my beginnings – my beginnings with my husband and partner and my beginnings of my career as a photographer.

Sounds funny now when I mention career and photographer in the same sentence. But that’s the way it was back then (mid ‘70’s) when you had to be technically savvy to make a good photograph – a technically good photograph that is. These days just about anybody can create a technically good photograph because of how technology has changed the tools of our trade. And that’s why it’s gotten harder and harder to make a career out of photography.

It seems like there’s a race to the bottom in photography these days. By that I mean that a lot of photographers will do just about anything to get the job – from giving away rights to almost doing the job for nothing. I almost can’t blame them when they are facing mounting bills and the phone rings less and less and they consistently get undercut by their peers. On the other hand I have to wonder, is technology totally to blame for the race to the bottom or did we do it to ourselves?

I talk to lots of photographers these days because I give short seminars about video. A lot of photographers have clients who are asking for video and they want to respond to that. A lot of photographers see their business dwindling as print needs dry up and as we move to electronic publishing. With that of course comes even more of a demand for video content. And a lot of photographers are there because still cameras are now capable of shooting video.

I cringe when I hear that someone’s motivation for getting into video is because of a tool. I cringe because I know that it’s not about the tool and that one should really focus on what makes them unique – and how they “see” things. Right now, you have to still be technically savvy to be able to produce decent videos – with good sound and edited well. Is it only a matter of time before technology makes these tools so good that just about anybody can shoot good video? Perhaps.

I strongly suggest that photographers get out of their solo independent ways of thinking and embrace collaboration when they move into video. Get away from the tool centric way of thinking. Surround yourself with people who you can work with – sound people, editors, and musicians. Place more importance on thinking in motion and storytelling in motion. And most importantly, produce your own videos, even if that means taking a chance. Work directly with clients instead of being just one rung on the ladder. Otherwise you’ll be on the content rung, which is way down at the bottom of ladders these days.

So, while I’m sitting here on a beautiful morning in San Diego and California dreaming – I’m remembering a lot of my peers from my old Brooks Institute days. I think about what they are doing now – are they still working in photography? I think the ones who are the ones who shot images that had some soul and went way beyond being technically perfect.

April 5, 2010April 5, 2010

The “Dancing Inca” and Video

When I was a young woman, newly married, my mother decided to have a psychic come to her house one evening and hold individual sessions with all of her family members. My mother was searching for something at the time, which I didn’t know then but I do know now – but that’s a story for another time.

There were two things that I remember from that “psychic reading”. One was that he told me that in a past life I had been an Inca and that I had fallen off a cliff and had broken my hip. The second thing he told me was that I was going to be shooting video.

As for the Inca past life comment – I recently had to consult a chiropractor after a night of dancing at a fundraiser had left my right hip inflamed, sending shooting pains down my sciatic nerve. When the chiropractor asked me what I did to cause this, I told him about the dancing, but not the Inca part – that was probably best left unsaid.

As far as the video prediction, he had a crystal ball into my future, but at the time I thought – video? Are you kidding? I equated video with soap operas and really bad late night commercials. I was a young still photographer just getting a name in the magazine world and starting to make some money in the corporate sector. I couldn’t have been less interested in video at that time.

Fast forward to now. I’ve been shooting video with traditional video tools for over ten years. I give seminars to still photographers who may be thinking of getting into video and I have just made a big investment in both money and mental power and have embraced the HD DSLR tools for an upcoming project I am working on Opening Our Eyes.

I’m not the only still photographer thinking of video these days – it seems like everybody is. As print platforms give way to electronic ones like the iPad that debuted this past weekend, the way we communicate is rapidly changing and along with that there is a huge demand for video. On the April 12th cover of Time Magazine is a portrait of Steve Jobs and inside a review of the iPad entitled “Do We Need the iPad?” The writer Lev Grossman wraps up the article nicely:

“If I have a beef with the iPad, it’s that while it’s a lovely device for consuming content, it doesn’t do much to facilitate its creation. The computer is the greatest all-purpose creativity tool since the pen. It put a music studio, a movie studio, a darkroom and a publishing house on everybody’s desk. The iPad shifts the emphasis from creating content to merely absorbing and manipulating it. It mutes you, turns you back into a passive consumer of other people’s masterpieces. In that sense, it’s a step backward. Not much of a fairy-tale ending. Except for the people who are selling content. Read more: http://www.time.com/time/business/article/0,8599,1976932-2,00.html#ixzz0k3oIUDqY

In Time’s editor’s column “Ushering In a New Era”, Managing Editor Richard Stengel talks about making the magazine available on electronic devices like the iPad and Time will soon be delivering it’s entire contents to paying customers as a self contained application that can be downloaded to the iPad. Sports Illustrated is ready to go electronic as well.

If this doesn’t send a signal to still photographers the need to diversify and embrace video – what will? With print moving to electronic delivery – the demand for video will increase. I sit on the National Board of ASMP and we recognize this changing paradigm. In fact that is exactly how I came to be involved with the Board of ASMP. I was asked to run for the Board because of my video experience. It’s been a year since I’ve been on the board and in that time I have set up a motion/video committee with the intention of gathering and sharing information about video production. So far, through the efforts of the committee an online resource for video was developed and has been uploaded to the ASMP website.

I continue to learn as technology drives us forward and I continue to network and collaborate with people. One person that I’ve learned a lot from is Richard Harrington of Rhed Pixel. Richard is one of those guys that never seem to sleep. He runs a successful business, teaches, writes and shares a lot of information on various forums like Creative Cow and on his own blog. I’ve also worked with Richard’s team of motion graphics animators on an industrial that I produced last year. I continue to learn from Richard who has just written a book called “From Still to Motion” that I can’t wait to get my hands on. It’s all about working with the hybrid DSLR cameras.

Looks like that psychic was right – at least about the video. Not sure about the past life Inca thing but it makes you wonder doesn’t it? Was it destiny? Or was it just that I was a restless soul at the time wanting to learn more about how I could tell a story and with what tools. Not really sure – I’m just glad that I followed those instincts.

April 1, 2010

Serendipity

I have been completely buried with details, the last few weeks – everything from applying for visas, to booking flights within particular destinations to securing lodging for 98 nights – and doing it all on a shoestring budget. It’s been challenging, frustrating and necessary in order to get Opening Our Eyes off the ground.

I recently stumbled upon some interesting connections and communities while doing research for our travel needs. My daughter Erin had sent me a couple of links to insightful articles on Matador Network. I started exploring this network and website and was really impressed not only with the information that I found here but also by the “community” that had been built. Yesterday I had a great phone conversation with Matador’s CEO, Ross Borden and we discussed some very interesting ideas about how we could collaborate and share – so stay tuned and if you love travel and life – become a member of the Matador Network.

When I started my backpacking adventures over 35 years ago, I didn’t have an online community like the Matador Network – didn’t even have the Internet as we know it, or cell phones, Fedex or any other quick way to facilitate communication – I was pretty much cut off and out there – alone. Yet, I did have a “community” – meeting and talking with other travelers along the way – sharing tips and info, along with cautionary advice. There was definitely a community and it was in real time, face to face but unpredictable.

I started thinking about then and now when it comes to traveling and there is one thing that resonates with me as much today as it did then and that is making sure that I allow serendipity to happen when I travel. Serendipity – the things that happen that aren’t planned – the things that can only happen when you open yourself up to the unknown – when you are willing to take a chance – see what’s out there – follow your instincts and see where they take you.

So my daughter and I have built in “time” for our trip – time to linger and really absorb where we are – to get outside of ourselves and our own little “unit” and become part of where we are. My experience and wisdom from traveling all these years have taught me to plan ahead – but my instincts tell me to leave a little up to chance – and more importantly to be open to possibilities and opportunities. It’s the things that you never would have thought to plan – that are sometimes the most rewarding of all. But you have to open your eyes, take notice and cross into the unknown. That’s hard to do when you are traveling with other people because it’s easy to stay within the comfort of your own “tribe”. That’s one reason why I’ve traveled solo most of my life. But this time around my daughter and I will venture into the unknown, with a lot of trust, gut instincts, thrills and trepidations and see where it takes us – but also knowing that we have each other’s back. And that’s the best of both worlds.

March 31, 2010April 1, 2010

What Video Storytelling is Not

It was bound to happen – still photographers shooting video like still images – as DSLR’s became hybrids, capable of shooting both stills and video. I’m starting to see video clips strung together in a timeline – like a pagination of images in a magazine – but without a cohesive storyline told through edited sequences or an audio/narrative track telling the story. It’s neither here nor there – not achieving the lingering power of a still photograph, nor utilizing the power of motion and sound to give a story more dimension.
The problem as I see it when I come across these “samples” is that these still photographers are not thinking in motion.

I think totally differently when I shoot video than when I shoot stills. Stills are moments in time – video is time in motion. That means that when I shoot video I’m always thinking about the big picture – how will I get into and out of a shot. What is coming before this shot and what is coming after? I know to think this way because I’ve edited my own material. Editing video is a great way to learn how to be a better shooter. It becomes very clear in the editing room – what you should have shot to be able to cut together a cohesive story.

I learned video storytelling at one of the Platypus Workshops from Dirck Halstead and PF Bentley. PF continues to inspire me with his storytelling skills in the video medium as he explores shooting with an HD-DSLR. Check out a couple of his videos – beautiful storytelling and creatively executed.

So once again – it’s not about the tool – the camera. Don’t think that because you buy a DSLR capable of shooting video that’s all there is to it. If you really want to use the power of these new cameras – it starts with your vision and how to relay that in motion.

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