Collaboration – Page 5 – Journeys of a Hybrid

October 28, 2011

Burning Bridges

I used to have a friend who would tell me that my life was made up of circles, each one completing the ring like segments of my life. The truth is that’s not unique to me – that’s life in general.

It’s Photo Plus Expo week in New York City, when photographers from around the world gather at Javits to look at new gear, take part in seminars and network. I don’t think I have missed an Expo since they began over 30 years ago. A lot has changed in the photography business over the past 30 years, but one thing is for certain and that is – it’s a very small world as far as the people who are part of this business.

Last night, I went to a couple of parties where I ran into quite a few people that I’ve met over the span of my career. Some I had done commissioned assignments for, some I had met through seminars that I had given and some were just old friends that I hadn’t seen in a very long time. But a couple of folks who approached me last night, and struck up a conversation, were people who had totally blown me off in years past – people who had simply ignored me. In every instance, these had been people who had recently experienced a shift in their own lives and now had a sudden interest in me and in what I was doing – to further their own gain.

I know that I have burned a few bridges in my lifetime and I’m sure there are some I’m not even aware of. (Anyone who tells you that they haven’t burned bridge is just simply not aware.) Some of those bridges, I have tried to rebuild and have succeeded. and some were beyond repair. What I have learned – and wish I had learned 20 years ago – is that everything comes around in your life, no matter how much you have grown or changed – the past is always present. And it seems easier sometimes to change the past – but of course that’s not possible.

What I’m finding now is that due to profound changes in the photography business as well as the lingering lousy economy, that the same people, who had ignored me or dismissed me a few years ago, were now acting like my “best friend”. I’m sure they didn’t remember how dismissive they had been to me – in fact I doubt that I was even on their radar at the time. But circumstances had changed in their lives and now they were taking notice of me and even asking for my help. I suppose I could say that they had burned a bridge with me but then again in most of these situations there had never been a bridge to burn to begin with.

The point is, you never know how your past will affect your future. You may think that you are in a position where you have no need for certain people in your life and be dismissive. But nothing lasts forever and if there is anything that I’ve learned by getting older – it’s just that. Our lives are made up of circles, each one connecting our past with our future. Consider that when dealing with people who come in and out of your life – because nothing ever stays the same. Many times you’ll find out that those people that you thought you had no use for in your past – may be key in your future. Hindsight is the best sight and you always get the best light from a burning bridge.

October 23, 2011

Being Yourself

Yesterday, I gave a talk and showed a bit of my film, Opening Our Eyes,

Opening Our Eyes One Sheet Poster 27x40" — Movie poster for Opening Our Eyes

at the PACA conference in New York City. I had been asked by ASPP to speak about the making of the film and my plans for distribution. To tell you the truth, even though I’m always thrilled to show and/or talk about the film, I was a bit nervous with this crowd. PACA stands for the Picture Archive Council of America and its member include some of the biggest stock photo agencies in the world, including Getty, Corbis, Masterfile and Alamy. I was nervous because part of my message was that I no longer needed the validation or others to get my stories to market.

I thought my message would be somewhat threatening, because I was telling the audience that content creators no longer needed the traditional gatekeepers of the past, to get their stories “out there.” That because of technology, it was possible for the individual to have a global reach and if one is willing to do the work – the prize is all theirs – meaning the monetary rewards.

I had a tough time slot to speak – right after lunch – I knew that I would be dimming the lights for the film and that is never a good thing to do in that time slot. But, Tom Kennedy had given his very inspirational talk about new media and new opportunities in the marketplace. I had heard Tom’s talk as part of ASMP’s SB 3 series this past year – and I knew that my presentation was a great follow up to his – and in fact it was almost like a case study example of what Tom was talking about.

My presentation went amazingly well and as I looked out into the dimly lit audience as the film was playing – I couldn’t see any closed eyes. I felt that I made a connection, and that perhaps in some small way, I had made a difference. Maybe, I just got people thinking about what they could do to make a difference in their own lives. And maybe I had influence beyond that. But, I know that I stayed true to myself. My intent was not to come off as threatening – but I did want to make people feel a tiny bit uncomfortable. It’s when we get uncomfortable that we push ourselves to a better place.

My message was simple. Someone doesn’t need to lose – in order for someone else to win.

October 5, 2011October 5, 2011

New Opportunities for Photography

For this post, I’m going to use a very broad definition for “photography”. I will define photography as any image still or motion shot by any camera – still camera, video camera, hybrid or even and iPhone.

The business of photography has changed with technology. To start with it demands more than just “still captures” in terms of content. These days, our clients are asking us to create stills and motion content and sometimes even 3D. On top of that technology has made it possible for almost anyone to take a reasonably good picture or video.

So where does that leave us as far as new opportunities in the business of photography? While some look in their rear view mirror and lament the passing of the good old days, I for one have my eye on the possibilities that are open to anyone willing to do the work.

My top 5 pick of opportunities out there:

Once Magazine – An online photo magazine made for the iPad. Photographs and video look great on the iPad and Once, magazine shares subscription revenue 50/50 with each issue’s contributors. You no longer need an assignment to shoot those long run stories you love and monetize them.
Crowdfunding – With Kickstarter, RocketHub
Distribution – Film DIY, Distribber
Funding and marketing – Sokap
PR and Marketing Tools – Topspin Media
Portal for e-commerce (also integrated websites) – Photoshelter

That’s a start. It’s never before been more possible than it is now to create, promote, market and monetize your “photography.” Be smart. Be authentic. Be courteous. Have a plan and be prepared to do the work. Anything is possible. Validation for your project is no longer necessary.

If you appreciate what I have shared – here’s one last link, a shameless plug to our funding campaign on IndieGoGo for our film, Opening Our Eyes. If you can, please contribute. If not, please pass along the link.

Marian Kramer, one of our subjects in the film says:
“We all just have to shine each other up.”

October 3, 2011

Top 5 Business Mistakes Photographers Make With Video

In the last couple of years in the photography world, it seems like everyone is scrambling to learn video. In particular, still photographers are jumping into this “genre” because their hybrid cameras have the capability of shooting motion.

There are hundreds of seminars teaching the gear, but few point out the differences, when it comes to the “business of video”.

Here’s 5 mistakes I see still photographers make when they leap into motion:

1. They throw in video as part of the deal and don’t charge for it. I hear about this a lot. A client and photographer are on a still shoot and the clients sees that the photographer is shooting with a hybrid camera and asks the photographer to shoot some video clips. The photographer obliges because he/she can and the money is left on the table. Remember when still photography went digital and photographers became the labs but didn’t charge for the post-production?
2. They don’t update and upgrade their insurance policies. Video production shoots are not covered on most still photographer’s policies. Be prepared for a jump in what you need to spend on insurance to be adequately covered on video production jobs.
3. They don’t consider the ramifications when they are working with SAG or AFTRA talent and they are asked to also shoot some video of the talent on the job. This crosses the line as far as the unions are considered. While it may be OK for SAG/AFTRA talent to work on a “still” set – when you go into video mode – it’s not OK.
4. They think of themselves as just shooters. This is typical and is fine in the still photographic world, but in the collaborative world of video production, a shooter is a hired gun with no ownership in the intellectual property. I like to position myself higher up the ladder as a producer and maintain control over the job and the content.
5. They look at video as a separate genre. That’s changing radically as video is no longer a separate niche and genre, but part of almost every photography market from editorial to architecture. Even ad agencies are starting to merge their motion and still departments.

September 30, 2011September 30, 2011

Resources, Sharing and Good Karma

I love the time we are living in. If there is anything I want to find out about – and I do mean anything – and I can get “connected” online – I have access to a universe of information. For someone like me who always has a hundred questions running through my mind – it’s like the “time of Aquarius” – only better.

This morning I was poking around ASMP’s CameraCake, a cool new social bookmarking site. It’s kind of like getting references to all sorts of interesting people, ideas and services from your colleagues. I posted a link to a great new online magazine that I had heard about from friend, David Sanger on Facebook.

So, now that information and link to Once Magazine will be shared with a lot more photographers and motion shooters than if it just appeared on my blog. Why all this sharing? I don’t know, but I do know that when you give, you get more in return and on many levels.

I spent two years, giving seminars for ASMP about transitioning to video. In those two years, I got a lot of emails with questions from photographers as they added motion to their businesses and I hope I answered each and everyone. I’ve also shared a lot of info about video on this blog . That’s why I started it and titled it “Journeys of a Hybrid”, almost 3 years ago – it was a journey for all of us. I’ve recently started offering seminars in The Business of Video, because I see there is a hole to fill. There’s plenty of “HDSLR” workshops out there, but rarely do any provide practical business models and/or guidance that speaks to the new media opportunities that are opening up in the hybrid area.

Giving seminars doesn’t provide me a living but it does help me in a business sense because by providing knowledge to my competition and people just starting out, I am helping all of us to sustain a decent living, working in a creative trade.

I also like to share because it makes me feel good. I’ll be speaking at the PACA conference on Oct. 22nd, in New York. ASPP asked me to talk about my film, Opening Our Eyes in a seminar entitled “Passion to Profitable Distribution”. I’m delighted to do that because there’s nothing I like doing more than talking about what we as creatives are capable of doing and the global reach we have as individuals. It’s an empowering time.

I’ll close with one small request and that is to share this link to our recently launched
campaign for Opening Our Eyes on IndieGoGo. The film is finished and is already making a difference, but we need to give it a push in order to “get it out there” and to be seen.

As Marian Kramer, one of our subjects said “We just have to shine each other up.”

August 24, 2011

Conversation with Director/Editor Erik Freeland

I was extremely fortunate that Erik Freeland of Springhouse Films was the editor on our film Opening Our Eyes. I learned a lot from Erik through our collaboration. I thought I would share some of Erik’s insights about the art of editing.

What makes a good editor?

Knowing a little bit about everything. Art history, popular culture, physics, linguistics, music… it gives you more points of reference for understanding and presenting the story. Attention to detail is very important because in the end, nothing goes unnoticed by the audience. I guess I’d have to say patience is tremendously important –– even though computers do amazing things, editing is at its core a tedious process.

We all seem to wear more than one hat these days – do you? If so do those skill sets complement each other and how?

I started in this business as an editor but really wanted to have more control over the material I was editing. I’ve have been fortunate to be able to also have a career as a director. Understanding those two disciplines and knowing what is possible in each allows me to visualize the editing process more during the shoot.

I know from editing projects myself, it has made me a better shooter. For still photographers who may not want to edit their own projects – what tips can you give to them about shooting video and motion?

Don’t cut too soon. Be patient and let a shot evolve.

When shooting a scene or a moment in time, think of it as different framings: the wide establishing shot, a medium shot of the main action or subject and little details that can serve as cutaways to prolong the scene or intercut the other shots while masking breaks in continuity.

Plan your movement of the camera and commit to it. When you start a pan, resist the temptation to reframe the shot mid-move. Keep it moving for long enough to make the shot usable in the edit and cut only if it really falls apart.

Keep in mind how much footage you are shooting vis a vis what you will want to end up with. You don’t want to miss anything important but a lot of redundant footage can really be a liability in your edit.

What does a well-edited film mean to you?

Many things. I think first and foremost, it’s about clear storytelling. It shouldn’t be confusing and leave the viewer behind. The editing shouldn’t stylistically overpower the story. Secondly, the rhythm of the cutting should help move the film and should be sympathetic to its tone. Third, it should move you, surprise you, change your mind, do something… I suppose I could say the same things are equally important in directing a film.

As an editor, you can have a lot of influence over the meaning and arc of a story. How much influence should an editor have? Does it depend on the director?

An editor should exercise as much as they can… without upsetting the collaborative balance. Everyone involved in the film should influence it to the best of their ability. Otherwise, their contribution to the process is short-changed. Of course, every working relationship is different and some are less collaborative.

What makes a good director?

I think some of the same qualities that make a good editor are part of a being good director. Knowing a little bit about everything as a director for instance, allows you to tell many types of stories and immerse yourself in the subject matter. Attention to detail, multi-tasking capabilities, being able to verbally communicate about visuals are of course all important skills. There is also a balance between focus and objectivity. A good director is fused with the film –– totally absorbed in every detail. At the same time, they have to be able to look at it and all decisions objectively and from a distance, almost like the eventual viewer.

What makes a good story?

Characters you care about, conflict and location, location, location…

What’s more difficult – editing a 2 minute piece for the web or a feature length film?

Hmmm, that’s a hard one. Kind of like asking which is better night or day.

Does editing have trends? Maybe you can point out a couple of examples of style over the years.

OK, first I don’t profess to be a film historian but I try to keep up on things. I tend to watch the films I like the most over and over. Technology has certainly created trends in film editing and directing. Advancements in keying technologies, motion tracking and motion capture as well as realistic CGI environments are but some of the major trends that have changed the way films look and are edited. Probably the closest things to trends specific to editing have been related to timing and pacing. The time-lapse of “Koyaanisqatsi” in the early 80’s, the repetition and multiple outcomes of “Run Lola Run” and the quick cutting shorthand jump-cuts and time-compression in Guy Ritchie’s films like “Snatch” have all had a huge influence over the editing of their time.

August 15, 2011August 15, 2011

Licensing and Music

Music is the heart of any film, tv show, commercial and just about any other type of “content” that delivers a message. Personally, I think that music is equally important to the visuals and dialog, in setting the feel and pace in any of those “products” I just mentioned. Imagine any of those things without music!

While working on the post production of a feature documentary recently, I became aware of just how important music was to the film and that I needed lots of it. In all I think we used over 53 pieces of music in a film that was 76 minutes long. And, I think we still could have used a little more in spots.

It’s amazing to me how many professional photographers don’t consider the licensing process when it comes to music. I’ve seen too many portfolio samples with “main stream” music that I know hasn’t been licensed because it’s prohibitively costly.
When you enter into the world of incorporating music into your creative projects and businesses be prepared to spend money and keep proper documentation. I learned a lot in this process and I’ll share with you some tips:

• Be prepared to spend money, especially if you are looking for broad rights. Even licensing royalty free music adds up if you want a mass market license. That would include everything from TV to a theatrical screenings to DVD’s and VOD, internationally.
• Even royalty free music in some cases comes with different tiers of licensing rights. One company I worked with www.neosounds.com had two options – Standard Licensing and Mass Market Licensing – the difference was that for TV broadcast, standard was national and mass market was worldwide.
• Make sure you keep all licensing agreements as well as any receipts for music – both electronically and printed copies. You will need this documentation. If you want to mass duplicate DVD’s – you will be asked for proof of licensing.
• Keep track of the music, the title, the publisher, the recording company, the artist, the songwriter as well as how much of the music was used (time) and where in the film. You’ll need all this info for your “cue sheet”. A cue sheet is basically a list of all the music that is used in a film in the order that it appears – with all the info above listed. If your film is accepted by a film festival they will ask for it.
• Don’t forget that most times you will need two licenses for a song. One is the “synchronization license” which is permission from the publisher to use the song and the other is the “master use license” which is permission from the recording company for a particular recording of that song.
• Apple Loops is “free” to use as long as you aren’t reselling just those clips as clips. But you’ll still need to download that license on the Apple website.

I’ve learned a lot over the last couple of months in what it really means to be a producer – at least in terms of what is needed to get a film off the ground after the “fun” part of creating it is over. But, while this type of work isn’t “fun” – I’ve grown by the process.

August 3, 2011

The Definition of Insanity

It’s been said that doing things over and over again the same way and expecting a different outcome is the definition of insanity. I’m not totally sure about that. I think it depends on what you are talking about and how it may affect other people.

I suppose that if one were to use the example of somebody who consistently breaks promises, yet still expects people to trust him/her – well, then that could support this theory. But, even so. I don’t think they are “insane” – I just think they are self-centered – they don’t consider how they affect others through their actions.

But, I look at this statement differently. I’ve learned that just because I make an attempt at something and it doesn’t succeed right away, it doesn’t necessarily mean that I’m insane to try again. Even if I don’t alter what I’m doing or how I approach it, it could succeed if I give it another chance. It could have been that my timing wasn’t right the first time around. If it’s something I believe in, I’ll be persistent in order to make it happen – no matter how many times I have to try. Doe this mean that because I WON’T give up and I keep trying – I’m insane? If that’s the definition of insanity then I’m insane.

Sometimes, it takes that one person, who is crazy enough to believe in their dream and make it a reality, that makes us take notice. You know the story of the overnight success and the years it took to get there. The world is full of people with stories like that – people who just keep trying and hoping for a different outcome – even though they may have failed a dozen times. But they didn’t really fail. It just wasn’t the right time.

Everything happens in its own time, when it’s meant to happen. Just because it didn’t work out the way you had hoped the first time – doesn’t mean you’re insane to keep trying and hoping for a different outcome. When you are true to your core and stick to your beliefs, the right people sense it and come into enter life because of it. But you have to be crazy enough to think it can happen.

July 23, 2011July 24, 2011

More Stuff I Learned While Making a Movie

The day finally arrived – our first screening of Opening Our Eyes – a film that I have poured my heart and soul into over the last year and a half. Sounds like a cliché, but this project has consumed me in every way imaginable – good and bad.

As I looked up at the marquee of the State Theater in Traverse City, MI last Sunday morning, it hit me – we had done it. My daughter Erin and I had set out to make a film last Spring about people all over the world who were making it a better place – and we did it.

It was and will continue to be a lot of work – a lot more than I ever could have imagined. There have been some of the lowest of lows and the highest of highs along the way. There have been times of disappointment from unexpected sources and times of encouragement and support from remarkable people who came into my life because of this project.

I have learned so much since embarking on this journey – here are just a few things:

Believe in your dream. Lots of us have dreams but most of us don’t really believe in them. I think that makes all the difference as far as making your dream a reality – the ability to believe that your dream will happen. I have felt that this would happen from the first moment that I conceived the idea – I saw it – I heard it – This idea picked me – not the other way around.

Trust – I knew all along that for this film to be what I had envisioned it to be – I couldn’t do it alone. It could only succeed through the support of all the people who have contributed to this project from the beginning, whether by supporting it financially or just by being there for me to spring ideas off of. I really had to open myself up and trust that would happen – and it did. That’s not to say that I haven’t had my share of disappointments along the way, but I had to get past them and then learn to trust – again.

Work with people who share your vision. I used to think I could edit. but after working with my brilliant editor, Erik Freeland – now I just think I’m a hack. Finding Erik was a blessing. It’s not all that hard to find a good editor, but to find an editor who has the same drive and passion as I do for what this film is or can be – is a rare gift – and I know that. There have been a handful of times in my life, when this serendipity has happened and sometimes, I’ve been too busy to take notice – but this time, I not only took notice – I welcomed Erik’s vision. Because I was open to what Erik could bring to the film – it’s so much stronger.

Friends – As much as I know that I should never do anything for the sake of other people’s approval, there is always a part of me (my ego) that surfaces and seeks that approval or validation. Funny thing is that when you create something that is coming from such a sincere place in your own heart – a project that you’re so passionate about – people come into your life because of it. They are drawn in by your own enthusiasm. So when others, disappoint you or even take no notice at all – you realize their approval doesn’t really matter.
Chris Guillebeau has a wonderful blog post about this.

Feedback – One reason I had a couple of sneak previews this past week was to solicit feedback. When I get consumed with the mechanics of making a movie, especially the editing of the movie, I often get caught up in the nit picky stuff, (which is very important) but I need to step back and digest it as the overall movie. It’s tough when I’m so close to it, so I always solicit other’s input. I know I can’t accommodate everyone’s suggestions because I’d end up with a big mess if I tried. Some comments ring true and I may take them to heart, while other comments aren’t really along the same line of my thinking, so I discount them. Some people’s comments are brutal and cut deep, but after I get past the initial hurt, I realize sometimes, that the comments that cut deepest are the one’s that strike closest to the heart of the matter – and my inner voice takes notice.

Overcoming resistance – The most important thing of all. I did what I set out to do and that is to make a film that will motivate others and move them to action. During the first Q&A last week, a man stood up and thanked me for making the film. He told me that he hadn’t even intended to see a movie that morning – he had been looking at the posters announcing the lineup for the TC film festival this week and saw the marquee and came in. He told me that it changed his way of thinking – that it changed his life. And then he told me that I needed to screen this film for as many people as possible. That’s my ultimate goal – to share this film with others – and if one person in every audience reacts that way – well what more could I ask for?

This film may not be perfect and it may not be for everybody (certainly not the cynics), but I did something a lot of others never do – I executed my idea – rather than give myself lots of goods reasons why I couldn’t. I could cite plenty of reasons right now that could have or should have stopped me in my tracks. But I didn’t stop because I had such a strong belief in this dream – I saw it too clearly.

Whenever I pull back from my dreams and succumb to my own resistance, I stop and think about a line from a Joni Mitchell tune where she writes about old friends being “cynical and drunk and boring someone in some dark café”. I stop and I think about that. I sure don’t want to end up being one of those people who piss away their own life by passing judgment about other people’s efforts or causes. And then, I get out and do something. That’s how I’m making a difference.

July 7, 2011July 7, 2011

Ten Things I Learned While Making a Movie With a DSLR

1. It will take twice as long as you think. This is especially true if you have a limited budget. With a limited budget comes a smaller crew and therefore you need to do a lot more of the work yourself – if you can.
2. It will take more money than you think. Everything adds up. There are a lot of costs in post-production – licensing music is a big one and a feature film needs lots of music – and having the sound professionally mixed, makes all the difference and is well worth the money – so anticipate that cost.
3. If you need to transcode files for your editing application – then make that the first thing you do. In fact, I used the Log and Transfer plug-in on Final Cut Pro to do a pre-edit on all my clips as well as add metadata to the files.
4. Hire a professional editor. Smartest thing I did. I raised funds on Kickstarter so that I could hire a pro. I know how to edit – or at least I thought I did – till I worked with a professional editor. My editor crafted the story and cut it like a musical composition with beautiful timing and rhythm.
5. You will need twice the memory or drives than you thought you would. Even, when working with a professional editor – in fact because I was collaborating with an editor, we had duplicate projects and media on 3 – 2 terabyte drives each!
6. Stay focused on the story. Don’t even go into the editing room without a clear idea of what story you want to tell.
7. Define your target audience. Iit’s important, especially in terms of how you want to craft the story and the rhythm of the piece.
8. Plan ahead as far as screenings or putting content online. Many film festivals have strict guidelines about previous screenings, premiers etc. I wanted to show my film on a big screen, but I couldn’t have it open to the public or charge money, so I opted to have an “invitation only” event and called it a “sneak preview”. Test screenings are done all the time with studios. It gives you a chance to get feedback.
9. Utilize social media. Have a website for the film and a fan page on Facebook.
10. Don’t try to be what you’re not. And don’t try to be all things to all people in your film. Stay true to your vision. Push yourself to try new things. Go with your gut.