The D.I.Y. Age

The world is full of possibilities these days.  In fact, for the individual and their “reach” globally – it’s staggering how many possibilities exist that didn’t just a couple of years ago.

We can not only create in a more affordable way with inexpensive equipment and leaner crews – we can also get our creations out to the world without the need for a publisher or a stock agency or a film distributor.

We can do all those things due to the exponential growth of technology.  But we also need to recognize that all those possibilities come with a cost, in terms of dollars as well as man-hours.  Each one of those possibilities takes time and money in order to become a reality.

Even the path to getting money or financing these days has changed because of crowd funding.  But like anything else you need to stand out amongst the noise, so who knows how long this trend can sustain itself.

If you’re planning a personal project, keep in mind that you will need to not only create it but find a way to get it out there after completion.  Expect to put time and money into:

•    Self – Publishing – this includes hiring a designer and researching self-publishing partners like www.lulu.com in the print publishing world. They also offer downloads. In the motion world, you have options like Amazon, iTunes and Netflix.
•    Marketing, PR and advertising – This is definitely an area where you will need money and expertise. Jon Reiss in his book “Think Outside the Box Office” suggests that it will take an investment for at least as much as you spent creating your film.
•    Crowd funding – The crowd funding sites provide you a portal if your project is accepted but you need to do the work as far as getting people to know about your project and fund it.
•    Bookings – Whether it is an exhibit or a movie or a lecture – you need someone to book venues for you.  This could also mean finding sponsors.

The bottom line is really kind of an old fashioned notion in a high tech age and that is – the prize is out there is you’re willing to do the work.

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The Definition of Insanity

It’s been said that doing things over and over again the same way and expecting a different outcome is the definition of insanity.  I’m not totally sure about that.  I think it depends on what you are talking about and how it may affect other people.

I suppose that if one were to use the example of somebody who consistently breaks promises, yet still expects people to trust him/her – well, then that could support this theory. But, even so. I don’t think they are “insane” – I just think they are self-centered – they don’t consider how they affect others through their actions.

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But, I look at this statement differently. I’ve learned that just because I make an attempt at something and it doesn’t succeed right away, it doesn’t necessarily mean that I’m insane to try again. Even if I don’t alter what I’m doing or how I approach it, it could succeed if I give it another chance. It could have been that my timing wasn’t right the first time around. If it’s something I believe in, I’ll be persistent in order to make it happen – no matter how many times I have to try.  Doe this mean that because I WON’T give up and I keep trying – I’m insane? If that’s the definition of insanity then I’m insane.

Sometimes, it takes that one person, who is crazy enough to believe in their dream and make it a reality, that makes us take notice.  You know the story of the overnight success and the years it took to get there.  The world is full of people with stories like that – people who just keep trying and hoping for a different outcome – even though they may have failed a dozen times. But they didn’t really fail.  It just wasn’t the right time.

Everything happens in its own time, when it’s meant to happen.  Just because it didn’t work out the way you had hoped the first time – doesn’t mean you’re insane to keep trying and hoping for a different outcome.  When you are true to your core and stick to your beliefs, the right people sense it and come into enter life because of it.   But you have to be crazy enough to think it can happen.

More Stuff I Learned While Making a Movie

The day finally arrived – our first screening of Opening Our Eyes – a film that I have poured my heart and soul into over the last year and a half.  Sounds like a cliché, but this project has consumed me in every way imaginable – good and bad.

As I looked up at the marquee of the State Theater in Traverse City, MI last Sunday morning, it hit me – we had done it.  My daughter Erin and I had set out to make a film last Spring about people all over the world who were making it a better place – and we did it.

It was and will continue to be a lot of work – a lot more than I ever could have imagined.  There have been some of the lowest of lows and the highest of highs along the way.  There have been times of disappointment from unexpected sources and times of encouragement and support from remarkable people who came into my life because of this project.

I have learned so much since embarking on this journey – here are just a few things:

Believe in your dream.  Lots of us have dreams but most of us don’t really believe in them.  I think that makes all the difference as far as making your dream a reality – the ability to believe that your dream will happen.  I have felt that this would happen from the first moment that I conceived the idea – I saw it – I heard it – This idea picked me – not the other way around.

Trust – I knew all along that for this film to be what I had envisioned it to be – I couldn’t do it alone.  It could only succeed through the support  of all the people who have contributed to this project from the beginning, whether by supporting it financially or just by being there  for me to spring ideas off of.  I really had to open myself up and trust that would happen  – and it did.  That’s not to say that I haven’t had my share of disappointments along the way, but I had to get past them and then learn to trust – again.

Work with people who share your vision.  I used to think I could edit.  but after working with my brilliant editor, Erik Freeland – now I just think I’m a hack.  Finding Erik was a blessing.  It’s not all that hard to find a good editor,  but to find an editor who has the same drive and passion as I do for what this film is or can be – is a rare gift – and I know that. There have been a handful of times in my life, when this serendipity has happened and sometimes, I’ve been too busy to take notice – but this time, I not only took notice – I welcomed Erik’s vision.  Because I was open to what Erik could bring to the film – it’s so much stronger.

Friends – As much as I know that I should never do anything for the sake of other people’s approval, there is always a part of me (my ego) that surfaces and seeks that approval or validation.  Funny thing is that when you create something that is coming from such a sincere place in your own heart – a project that you’re so passionate about – people come into your life because of it.  They are drawn in by your own enthusiasm.  So when others, disappoint you or even take no notice at all – you realize their approval doesn’t really matter.
Chris Guillebeau has a wonderful blog post about this.

Feedback – One reason I had a couple of sneak previews this past week was to solicit feedback.  When I get consumed with the mechanics of making a movie, especially the editing of the movie, I often get caught up in the nit picky stuff, (which is very important) but I need to step back and digest it as the overall movie.  It’s tough when I’m so close to it, so I always solicit other’s input. I know I can’t accommodate everyone’s suggestions because I’d end up with a big mess if I tried.  Some comments ring true and I may take them to heart, while other comments aren’t really along the same line of my thinking,  so I discount them.  Some people’s comments are brutal and cut deep, but after I get past the initial hurt, I realize sometimes, that the comments that cut deepest are the one’s that strike closest to the heart of the matter – and my inner voice takes notice.

Overcoming resistance – The most important thing of all.  I did what I set out to do and that is to make a film that will motivate others and move them to action. During the first Q&A last week, a man stood up and thanked me for making the film.  He told me that he hadn’t even intended to see a movie that morning – he had been looking at the posters announcing the lineup for the TC film festival this week and saw the marquee and came in.  He told me that it changed his way of thinking – that it changed his life.  And then he told me that I needed to screen this film for as many people as possible.  That’s my ultimate goal – to share this film with others – and if one person in every audience reacts that way – well what more could I ask for?

This film may not be perfect and it may not be for everybody (certainly not the cynics), but I did something a lot of others never do – I executed my idea – rather than give myself lots of goods reasons why I couldn’t.   I could cite plenty of reasons right now that could have or should have stopped me in my tracks.  But I didn’t stop because I had such a strong belief in this dream – I saw it too clearly.

Whenever I pull back from my dreams and succumb to my own resistance, I stop and think about a line from a Joni Mitchell tune where she writes about old friends being “cynical and drunk and boring someone in some dark café”.  I stop and I think about that. I sure don’t want to end up being one of those people who piss away their own life by passing judgment about other people’s efforts or causes. And then, I get out and do something.  That’s how I’m making a difference.

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Ten Things I Learned While Making a Movie With a DSLR

1. It will take twice as long as you think. This is especially true if you have a limited budget. With a limited budget comes a smaller crew and therefore you need to do a lot more of the work yourself – if you can.
2. It will take more money than you think. Everything adds up. There are a lot of costs in post-production – licensing music is a big one and a feature film needs lots of music – and having the sound professionally mixed, makes all the difference and is well worth the money – so anticipate that cost.
3. If you need to transcode files for your editing application – then make that the first thing you do. In fact, I used the Log and Transfer plug-in on Final Cut Pro to do a pre-edit on all my clips as well as add  metadata to the files.
4. Hire a professional editor. Smartest thing I did. I raised funds on Kickstarter so that I could hire a pro. I know how to edit – or at least I thought I did – till I worked with a professional editor. My editor crafted the story and cut it like a musical composition with beautiful timing and rhythm.
5. You will need twice the memory or drives than you thought you would. Even, when working with a professional editor – in fact because I was collaborating with an editor, we had duplicate projects and media on 3 – 2 terabyte drives each!
6. Stay focused on the story. Don’t even go into the editing room without a clear idea of what story you want to tell.
7. Define your target audience. Iit’s important, especially in terms of how you want to craft the story and the rhythm of the piece.
8. Plan ahead as far as screenings or putting content online. Many film festivals have strict guidelines about previous screenings, premiers etc. I wanted to show my film on a big screen, but I couldn’t have it open to the public or charge money, so I opted to have an “invitation only” event and called it a “sneak preview”. Test screenings are done all the time with studios. It gives you a chance to get feedback.
9. Utilize social media. Have a website for the film and a fan page on Facebook.
10. Don’t try to be what you’re not. And don’t try to be all things to all people in your film. Stay true to your vision. Push yourself to try new things. Go with your gut.

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Working With a Professional Editor

I know how to edit. Well, I should say I know Final Cut Pro. Knowing how to use a particular software and knowing how to edit – to tell the story, are two different things. Just like taking a photograph skillfully is more than just knowing how to use a camera.

I have done a relatively decent job editing projects in the past, but nothing has ever been longer than a half hour in length. Nothing has ever been as demanding as what I have been working on over this past year and a half.

After traveling around the world last summer, on a 99-day adventure, shooting a feature length film about people who are making a difference, with just a slim crew (myself and my daughter), and an even slimmer budget, financed with airline miles and hotel rewards, I returned with over 150 hours of footage and 5000 still images.

After a bleak winter of endless days of trying to make sense and order of all my content, I managed to get a very rough storyline down with interview sound bites and do a first cut on the b-roll. But there was a long way to go to get this looking like the film that I imagined in my head. I knew I wanted to work with a professional editor who would not only help me, but also would bring their own vision and craft to the film and most importantly “move the story”.

I’ve been working with Erik Freeland, from Springhouse Films over the past few months and I am simply in awe of what he has brought to the film. I’ve learned so much by collaborating with Erik. Not, little tips and shortcuts in terms of Final Cut but how to tell a story cinematically. I’m beginning to learn about the craft of editing and how the nuances of timing and juxtaposition of clips and interviews can move the story forward – or not.

As a shooter, I’m paying attention to movement in a scene and following the action. An editor looks for just the right part of the action in the clip – and how that clip will juxtapose with another clip. Not only the timing of the action within the clip is important, but also the timing of the duration of the clip itself is critical to the pacing of the film.

Timing is everything in editing – it’s almost like making a musical composition timing and pacing the highs and the lows of the story. In fact a big part of the editing process is integrating the music, adding yet another dimension to weave the viewer in and out of the story. Music is the heart of a film, the emotional backbone. Without music – the film has no heart.

So in a way, a good editor is a mixture between a technician, a storyteller and someone who has rhythm. An interesting combination for sure. It’s been a wonderful experience collaborating with my editor, Erik and I think what has made it work so well is that we have respect for what each other has brought to this project. We have both learned and grown along the way and pushed ourselves creatively. What more can you hope for? That’s the beauty of collaboration.

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The Making of a Movie with a DSLR

It’s been a wild ride since I first began this journey of making a feature film with a DSLR camera – in my case, the Canon Eos 5D Mark II. I had already completed three short documentaries to date – all made with traditional video cameras from my first Canon XL-1 to my current HD Sony EX-1. But this time I was heading out on a 99-day journey around the globe, with my 23 year old daughter in search of ordinary people on six continents, who were making a difference in the world, and we had to pack light.

We were “the crew” – the two of us. We had to work efficiently and with gear that would fit into two backpacks and would endure the adventure as we traveled to 17 different countries on 30 flights. I also wanted to shoot both still images and motion, so I opted for the DSLR solution. Of course, I was enchanted by the “big chip” and the cinematic look of these cameras, but I was also thinking of my gear in practical terms – how I was traveling – how I would be shooting – and of course the desired outcome.

You can read more about the gear I took here.

So with my daughter “running sound”, doing the interviews with our subjects, shooting still images, and navigating us through the subway systems in Moscow and Buenos Aires, and me taking care of all the logistics and  shooting both video and stills, we came back 99 days later with almost 3000 gigabytes of content – that’s approx. 150 hours of footage and 5000 still image captures!

I wasn’t mentally prepared for what came next and that was 2 intensive months on my part ingesting all the content into my editing system, transcoding and adding metadata to the files and culling through hours of interview soundbites until I had cut it down to three . It was grueling and my winter months were spent putting in 14 hour days – 7 days a week. I was overwhelmed, yet somehow driven by some force.  It was a lot of work, it was tedious and it was daunting – but yet it was my passion and somehow this inexplicable “force” got me through it.

I raised money along the way through crowd funding on Kickstarter and with that, I hired an editor. After I handed the project off to my editor, Erik Freeland of Springhouse Films, there was a huge sigh of relief on my part. I knew the post production had a long way to go but, I also knew that I had to let it go for a while and step back. Working with Erik has been amazing in itself and he has brought enormous value to this project and film. I have learned a lot from his insights and his talents in knowing how to” tell a story”, and we are finally coming to the completion of this film. Or at least in getting the “first cut” done for a sneak preview on July 17th, at the State Theater in Traverse City, Michigan. The screening is by invitation only and if you would like to attend, just drop me an email at gail@openingoureyes.net and tell me how many people would like to attend.

Since I first dreamed up this project in the final days of 2009, to the departure of our trip in the Spring of 2010, to where we are now, it has been a continual journey on every level imaginable. And I have had many angels working on my behalf – my husband Tom Kelly who has been the “wind beneath my wings” and without his support none of this would have been possible, my extended family who have been amused over the years with my schemes and dreams, my dear friends Angel Burns and Ally Raye who have believed in me and this project and have made incredibly exciting things happen for this film. (I’m not quite ready to divulge some of those exciting things publicly, just yet), Maria Grillo and Jason Harvey at The Grillo Group who have been so giving with their time and talents and created all the graphic design for the film’s release, and so many other “angels” who have helped me with foreign translations, been financial backers, helped me spread the word globally, and every person who was there for me when I needed support and encouragement. I am deeply grateful to have all these people in my life.

We live in an empowering time. When I began my career as a still photographer, over 30 years ago, I never would have imagined doing any of this. In fact just two years ago, none of this would have been possible. Our dreams are as big as we want them to be. I have seen this dream clearly from the start and each day I get closer and closer to seeing it become a reality.

Watch the Trailer

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A Year Ago Today – The Beginning of Our Documentary and the DSLR

It was exactly a year ago today that I left with my daughter on a 99-day journey around the world to create a documentary about people on six continents who were making a difference in the world. I was not new to video or documentaries, having shot motion for over twelve years and completing three short films.  But this was big – not in the sense of “big production” or “big crew” or certainly not “big budget” – it wasn’t any of those things but it was indeed BIG.

I had no idea how big it turned out to be.  The trip in itself was almost the easy part, although don’t get me wrong – it was arduous on every level.  What was overwhelming was taking the project from idea to completion.  Had I known how overwhelming it has been at times, I may have reconsidered – or at the very least had a bigger crew.

The crew was my daughter and myself.  I shot video. She shot stills.  She interviewed the subjects and ran sound.  I operated the camera and shot B-Roll.  She research, scheduled and pre-interviewed the subjects and I worked on all the logistics – travel, travel needs and gear.  I thought about gear long and hard and decided to go with the hybrid cameras, in my case the Canon 5D Mark II and the Canon 7D.  I wanted to capture both stills and video, but I didn’t want to bring two separate camera systems, so I chose the hybrids. I have written a lot about the gear but the all time most popular post I wrote was about my gear for this 99-day journey.

We returned in September with over 150 hours of footage and over 5000 still images.  Wow!  Talk about overwhelming. I spent 2 solid months of my winter getting the footage into a manageable rough timeline – or at least the sound bites. I handed it off to my editor Erik Freeland of Springhouse Films and he hopes to get me his rough cut this weekend.  I’ve had many conversations with Erik over the past month or so about the story(s) and the arc of the film and he truly understands how to tell a story.  I am extremely grateful that I was able to hire a professional editor and it never would have been possible, without my successful run with Kickstarter.

I have been working a lot in the back scenes with distribution options and I am thrilled with what I am finding.  This is the time for “the documentary”.  It’s possible with small budgets and crews to make a powerful film that can be seen in hundreds of various venues well past the big screen movie houses and film festivals.  It’s an amazing time for “the individual” and what can be accomplished because of technology. That’s another blog for another time though.

I’m headed to California this afternoon to speak at Cal Poly tomorrow evening. Join me if you’re in the area.  For old time’s sake, I took my Eagle Creek bag  – which I had circumvented the globe with.  It seemed like the right thing to do.

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The “Real” Cost of Shooting Video With the DSLR

There was an interesting thread on  ASMP’s video listservlast week. It started when a still photographer asked if a particular

My DSLR Gear

DSLR camera would help him get into the game  – of video.

Jan Allklier, a Seattle based photographer, shooting both stills and motion summed it up:

“If you simply want to ‘explore the medium’ a hybrid DSLR may well be the right ROI, although it really will only give you a flavor for moving images, not the workflow of professional moving image production, which encompasses a wide range all the way from feature film, to corporate work, to webisodes for small business; and many tools and skills well beyond the image capture device at hand.”

Kevin Kamin, Minneapolis based shooter, reminds us that it’s not just about the camera (or tool), but about the story:

“I understand why some photographers are looking to expand into video, it’s definitely doable, but I believe there is a tremendous underestimation of what  is required to do so. I feel like video is being perceived as simply moving photographs-95% of the videos I’ve seen on commercial photographer’s website are not at a professional level (most feel like overly long, clunky, rough cuts that lack sophistication and a clarity of message). They say that ‘people who are good with a hammer tend to think everything is a nail’ So along that idea, many 
of the videos feel like videos made by photographers, who haven’t fully grasped the spirit of the medium. People can enjoy a still photograph for a minute or 
two, if it is compelling and engaging, but if you have three seconds of video footage that doesn’t move the story or lingers 15 frames too long, you just lost your viewer no matter how pretty it looks. Photography functions differently 
within time based media. 
 Storytelling is the core of video. “

And Chuck Fadely, of the Miami Herald, connects the dots for us, first by passing along a link to Shane Hurlbut Visuals blog that lists the “standard” movie making rental gear for DSLR video. More importantly, Chuck  reminds us that shooting motion is a skill set.  It’s a different way of seeing and shooting.

“The hardest thing about video for a still photographer is learning to shoot in a totally different way. You’ve got to learn to shoot in sequences, with transitions. It takes years to overcome the habits you’ve built up as a still photog — like reframing, adjusting exposure, following action — which are death in video. 

I was a news and feature photog with several decades of experience, with extensive lighting skills, good technical ability, and a knack for learning new stuff. I switched over to video full time and it was shocking how little transferred over. Video is a different beast.”

This was one of the easiest blog posts that I’ve ever written and maybe the most beneficial for readers.  It brings up another important point and that is how much we can learn from each other.  When I started shooting motion back in the mid ‘90’s – there really weren’t any listservs or social media forums where my peers were so forthcoming with information.

When people ask me why I’m so giving and sharing with my knowledge, I always tell them that I get back so much more than I give. What a great time to be alive.

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Avoiding the Pitfalls When Working from Home

A lot of my photographer friends have closed their studios this year, due to a lousy economy and changes with the type of work they do. They’ve set up offices in their home and some have faired better than others. It seems like this transition is a lot harder for some of my male friends than my female friends.

Gail in her "home office" - cluttered but productive.

I think it’s kind of a “hunter/gatherer” type thing where some men feel the need to head off to a “place of work” and if they don’t have that – they feel less “legitimate”.

This past winter one of my friends was having a particularly tough time making this transition and he was ready to pack it all in and get a “real” job. He called me because he knew that I’ve always worked from home, and he wanted to know how I dealt with it and stayed productive. We had a long and very honest conversation and he thanked me.

I saw him at a party this weekend and he came up to me, thanked me again and told me things were looking up for him. Quite honestly, I had forgotten the conversation but he reminded me of some things I said to him and suggested that I blog about it. So here goes.

Some tips and some things to avoid:

  • Start off by calling it your “home office” – not “working from home”. Somehow it’s different psychologically.
  • Be prepared for well meaning family and friends to encourage you to get a “real job”. This happens a lot with people who have creative careers. It’s hard, but you need to explain to your loved ones that what you do IS a real job. Just because you’ve had to lower your overhead and work from a home office, doesn’t mean that you’ve failed. It does mean that you’ve had to make adjustments just like a lot of others have had to do these days to make ends meet.
  • Avoid falling into the trap of taking care of personal tasks during your business hours. My friend found himself spending a lot of time on errands that his spouse asked him to do – “since he was home”. That’s fine once in awhile, but if you find yourself spending half your day doing personal stuff – you are sabotaging yourself and your business. And personal stuff includes putting together Aunt Ann’s birthday bash photos in a fun presentation for all to see. Sure do that – but not during business hours because this is not your hobby – it’s your business.
  • Don’t get overly complacent as soon as you get rid of the expense of your studio. I’ve seen this happen a lot. The pressure to make that overhead is gone so you let your guard down and along with that your clients start to disappear. But it’s because you’ve disappeared – you’re not marketing yourself anymore – and you’re off your clients’ radar.
    • • Have a routine just like you would if you walked out the door to go to work.
    • • Get up at a set time and get dressed – sounds simple but it’s important
    • • Have set work hours
    • • Have a plan – just because you’re in your home doesn’t mean you shouldn’t have a business plan with action items.
    • • Avoid distractions – tough one. If you find yourself doing something that a “boss” wouldn’t approve of – then stop yourself. You’re the boss so stop cheating yourself.
  • Network and connect with your peers and colleagues. This is important, especially in a creative business. You need to have people you can bounce things off of. I have a couple of friends in my life that I’m really grateful for because I know I can share my vulnerabilities and ideas with them without being judged. Friends can do that for you because they don’t have anything personally at stake and can look at things with unbiased eyes. These connections are critical when working from home. These days it’s easy to connect with others. If you can’t do a face-to-face – you’ve got hundreds of other options with social media, listservs or just pick up the phone.
  •  Remember on your darkest days when it seems like it’s hopeless and you’re ready to pack it in and get one of those “real jobs” – don’t totally abandon your dream just yet – leave the door cracked open at least. Maybe get a part time job to start. It will take some of the pressure off and if photography or music or writing or whatever – is your passion – then you’ll quickly find out that a “real job” may not be what makes you happy. The cynics may say that you shouldn’t expect happiness with a job and that the expectation of a job should be to just pay your bills. Maybe so, but do you want to spend most of your life being miserable or counting down the hours to your next vacation? Many times that part time job gives you the push you need to re-invigorate your business because you’ve had a taste of the alternative.
  • Don’t burn your bridges. If you’ve had even the slightest bit of success in the past, following your passions but are in a slump – don’t be so quick to announce to the world that you’re moving on to another career – unless you are thoroughly convinced that you will never have any regrets making that decision. You get the best light from a burning bridge – but it’s usually too late by then. If there’s one thing I’ve learned the hard way – it’s not to burn bridges – because life has a way of making you regret it.

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Top Five Tips For Photographers Moving into Motion

The last post I wrote was titled The Top 5 Mistakes Photographers Making Moving From Stills to Motion.
Why is it anytime I use the word mistake in the title of a post, it goes viral?  Is it because we take comfort in knowing that other people make mistakes?  Or is it that we know we can learn from others’ mistakes?

I think it’s a bit of both.  But I also think that if one takes comfort in knowing potential pitfalls, then they may be more likely to take chances creatively and push their own limits.

In this post, I decided that I’d spin it in another direction – toward the positive – and dish out some tips for photographers moving into motion.

•    Understand where the new opportunities are. Don’t try to compete in traditional markets like broadcast spots right away.  Many new opportunities are with your still photography clients who you already have a relationship with.  They might be new to motion also and need to produce a video.  Ask.
•    Don’t do everything yourself.  You’ll need a good team.  Video has a lot of facets and you can’t do everything yourself, especially when you’re still learning. Find good audio people and editors you can work with.
•    Think differently – Shoot in sequences.  Think how you will get into and out of a shot when you’re shooting, putting the story together in your head.
•    Shoot and move  – Shoot a lot of b-roll.  Cover at least 3 angles on everything with a variety of focal lengths. Get wide, medium, tight and close-up shots.  You’ll be glad you did in the editing room.
•    Make a production schedule – And make sure you get your client to sign off after certain parts of the process – after the shoot – and throughout the edit.

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