Marketing Yourself with Video

Video can be a great way to market yourself and your business online. It has become easier and easier to upload or embed video to your website and your blog. In additon, video host sites like You Tube or Vimeo allow you to upload and share your videos and let you create your own TV channel. You get the value of people sharing your video virally and referring others to it. You can also create a link back to your website or blog.

With that said, you want your video to call attention to your business and be consistent with your brand. It needs to be entertaining or informative and relevant to your target audience for it to be noticed and shared. The quality has to be decent enough to get your point across and if your business is a creative one like photography or video production, good quality is a must.

Your video can be about yourself, how you work and can show you in action. Photographer Chase Jarvis has a nice promotional video on his site. And depending on your target audience – it can be instructional. The video should be short – less than 5 minutes and engaging. You want to make people remember you and come back to your website or blog.

With all the new tools like the latest iphone and the Flip, creating videos for blogs and emails has never been easier.


Online or Web Video

Many of my clients who do business on the internet recognize the power of online video as a marketing tool. Online video can promote their brand by connecting with their customers. It also can give some insight into their company’s personality by providing extra information. And if done well, your online video will be shared virally on social media sites, potentially building a following.

I’ve done testimonial web videos for clients where their customers tell their story. I’ve been hired by publishers to shoot video interviews with authors to talk about themselves and their book – in a sense, like a video book jacket. I’ve shot “how to’s” for companies to show how to use their products. I’ve produced many web videos for the travel/resort markets which is the ultimate way to promote a destination because you can work in the sights and sounds of a place.

I have also created web videos for educational institutions to recruit students who respond much better to the internet than print brochures that are mailed. I’ve created videos for non profits to create awareness and aid in their fund raising . And I have produced and shot numerous online videos for editorial markets. Online video stories are becoming more and more popular with magazine publishers.

What’s most important in creating online videos is that they must be authenticate and entertaining. Those ingredients will not only attract  viewers but will cause a viewer to share the video and spread the word. Be sincere and be engaging. Keep them short. Make sure your video can be embedded and emailed so that it can be shared on different social media sites. Web videos can be inserted on websites, blogs, electronic newsletters and can be the most affordable and effective way of getting your message out. But remember – this is your brand so be consistent. Approach it with the same quality as you would in other promotions. Give it a personality without the hard sell.

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