value

February 4, 2015

The Value of Photography – (a reminder)

I wrote this blog in the fall of October 2013, after the Chicago Sun Times fired its entire staff of photographers. Yesterday, the Sun Times laid off its video staff. I thought that it would be a good time to repost this blog, about the value of what a professional photographer brings to photography and to our lives.

The who’s who of photography gathered last night, at Carnegie Hall to honor the “masters” of their trade at the Lucie Awards. The Lucies are like the Oscars of the “photographic industry”.

2013 Lucie Awards, Carnegie Hall ©Thomas Kelly — 2013 Lucie Awards, Carnegie Hall
©Thomas Kelly

I had been asked to step in to present the “2013 Deeper Perspective Photographer of the Year Award”. on behalf of the ASMP when Executive Director, Gene Mopsik and President, Ed McDonald couldn’t attend.

I don’t usually get nervous about things like this, but I was last night. As I stood in the wings with photographer John H. White, who was waiting to go on stage to accept his Lucie, for Achievement in Photojournalism, I was mesmerized as I watched John. He seemed to glow and I felt his grace, his humility and his gratitude. It was a moment in my life that will stay with me forever. It was calming. I watched and listened to his acceptance speech on the monitor backstage, and I was deeply touched. So was the audience, as evidenced in their standing ovation.

John H. White is not a “rock star” type of photographer. His images don’t “shock and awe”, not in the way a war photographer’s images do. John’s photographs capture the subtle moments of the human experience. His legacy of images show us life as it really is.

This past spring, after 35 years with the Chicago Sun Times, John and the rest of the newspaper’s photographic staff were fired. It was a huge blow to the photographic community, magnified by the fact that even John H. White, the “chairman” was “let go”, without even as much as a thank you. John wasn’t bitter about it though. Michelle Agins wrote a wonderful article for the New York Times where she quoted John: “A job’s not a job because of labor law,” he said. “It’s just something you love. It’s something you do because it gives you a mission, a life, a purpose, and you do it for the service of others.”

All he had wanted to hear from the executives who let him go was two words that never came: thank you. But even then, he did not respond with anger.

John spoke more about the Sun Times’ firings in an interview with NPR where he said: “I will not curse the darkness. I will light candles. I will live by my three “F” words: faith, focus and flight. I’ll be faithful to life, my purpose in life, my assignment from life. Stay focused on what’s really important, what counts.” He repeated those three “F” words last night as he accepted his award. The audience was humbled. John had shed his light.

I have been thinking a lot lately, about the value of photography and the value that a professional brings to this craft. John H. White and his archive of work is a stellar example. His images, capturing the subtleties of life stand out amongst the noise. They make us take notice of what is often over looked – the quieter moments of life.

As far as what a professional photographer brings to the world, I think John stated it best: “Every day, a baby is born. Every day, someone dies. Every single day. And we capture everything in between. You think of this thing called life and how it’s preserved. It’s preserved through vision, through photographs.”

As John walked off the stage and back into the wings, I felt enveloped by his glow that had seemed to magnify. I caught his eye for a moment and said “thank you”. He nodded, and flashed his wonderful smile and in that moment, we connected and shared our understanding, of the “value” of photography.

November 6, 2014November 6, 2014

A Word to Photographers

The bottom is getting crowded.

I read Seth Godin’s blog daily. He’s usually concise and right on target. His blog today, “clawing your way to the bottom” really hit home as far as what professional photographers are up against.

I used to make a lot of money shooting stock – that is before the consolidation of agencies and the commoditization of stock. While it’s understandable why that happened when the world went “digital”, the prices and value of images has dropped so far that an “average” stock shooter can no longer make a living shooting stock.

I’m grateful that I never relied solely on stock photography to make a living. However, commissioned photography has not escaped the race to the bottom as far as photographers pricing themselves out of business. There’s only so low one can go on their fees. It’s a short fix to nowhere.

The solution is there for anyone who is willing to do the work – that is, make the effort to stay at the top of your game. Focus on the big picture. Be curious. Don’t panic. Stay away from trends., Focus on the story – not on the gear. Tell them a story. Live life because if you don’t – your work will show it.

June 22, 2014

What is Your Value as a Professional Photographer?

Let’s face it, these days, professional photographers aren’t only competing with other pros – they are competing with anyone and everyone with an iPhone. Before you get upset and kill the messenger – ask yourself “What is my value proposition?” What do you offer that your competition doesn’t’?

I started making a list of things that professional photographers could offer to boost their value to potential clients:

Skills – Do you have any unique skills that can set you apart from your competition? If you define yourself by a specialized piece of gear that’s new – keep in mind, you may have just 5 years or less before ‘everyone” has it.
Vision – Make sure your “vision” comes from you and isn’t just a copy of what’s “hot” or trendy at the moment.
Access – Do you have access that others don’t? I realized when I was shooting for National Geographic that I was given access to a lot of photo opportunities that others didn’t have. Sometimes these opportunities yield photo opps that are off limits to others and make some stand out portfolio samples.
Rapport – If you are working in video and part of your job is doing interviews, then having a good rapport with your subjects will give you results that only you will get. Good interviews are dependent on social chemistry.
Your audience or following – These days, even getting a commissioned assignment may be dependent on your own social media following. Advertisers want to capitalize on that if it’s the same target audience they are trying to reach.
Project management skills – Getting the shot is only one skill set that photographers need to compete. Clients expect you to manage the project from soup to nuts and deliver the goods. That could mean wrangling large crews, getting access or simply making sure that everything that needs to get done to complete a project – is done.
Sensitivity – Be sensitive not only to your clients’ needs and problems but to whomever you are working with. I know a very good photographer who began burning most of his bridges with his clients. He was more interested in getting his point across and making demands than he was listening to the needs of his clients.
Likeability – Similar to above. There are just too many photographers out there to choose from that if you aren’t likable – well – you may want to look for work that doesn’t require any social skills.

If all this sounds simple – it is. It’s applying it that’s the tough part. But if you do, you will set yourself apart from your competition.

Thinking of moving into motion? Check out The Craft and Commerce of Video and Motion

October 28, 2013October 28, 2013

The Value of Photography

The who’s who of photography gathered last night, at Carnegie Hall to honor the “masters” of their trade at the Lucie Awards. The Lucies are like the Oscars of the “photographic industry”.

All he had wanted to hear from the executives who let him go was two words that never came: thank you. But even then, he did not respond with anger.

April 5, 2012April 5, 2012

I’ve heard this word an awful lot lately. I’m in Palm Springs, CA attending an ASMP National Board meeting. Our meeting has coincided with the timing of the Palm Springs Photo Festival, where dozens of photography influencers, buyers and makers of contemporary photography gather. Almost every conversation I’ve had in the last couple of days have been about “value”.

Most successful photographers or business people in general, would probably define “value”in monetary terms. To be successful, one has to sell the “value” of what they do, and how that translates to real dollars for a potential client. Now, in my opinion, to be good at any sales you have to either really believe in your product or be a very good actor – or both. My point is that to sell your “value” you have to start by first valuing yourself.

There have been days when I’ve beat myself up by allowing my self to feel “devalued” by how someone else acts toward me – it could be a client, a colleague, a relative, a friend – any human with an ego. I try to remind myself that my “value” is in staying true to myself, because that is what makes me unique and not just a commodity. There’s so many workshops and consultants these days teaching “how to’s” – from using gear, to selling photos, making a movie, branding yourself and on and on and on. I think we are all so overwhelmed at times that we don’t even remember who we really are.

At the end of the day your value is in how you perceive yourself and a strong sense of self has to come through if you want to sell your “value” to someone else. That sense of self usually comes from “doing”. When you are out there “doing”, you’re creating opportunity to happen. That’s something I am passionate about – the possibilities and the wonderment in that. When that passion comes through in your interactions with others – it’s positive energy that people can feel and most people are attracted to positive forces.

I must warn you though, that there are many people out there who will try to take advantage of someone who so passionate about what they do – and usually the human ego is involved. That’s ok, because when you determine your value and stop letting others determine it for you, it becomes much easier to deal with people who get gratification in undermining others.

There’s a wonderful scene in an old movie where Spencer Tracy plays Thomas Edison. Tracy (Edison) is in the office of a potential buyer of one of his inventions. (I’m using arbitrary figures to tell the story) The potential buyer was clearly an egotistical miserable guy and he throws out a price of let’s say $10,000 to Edison in a condescending way. Edison stands there speechless – literally speechless and the “buyer” begrudgingly says – “OK, $20,000” and Edison remains speechless. This goes on until the “negotiation” gets up to $50,000 and Edison finally manages to say, “OK” and they shake hands. The investor starts laughing in Edison’s face and shouts out “I was prepared to go to $100,000” and continues to laugh. Edison turns around as he is walking out the door and says, “I was prepared to accept $1,000”.

What does that say about value?